Acer to connect with Indochina, Myanmar

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Corporate PC users in Southeast Asia are expected to rise
Corporate PC users in Southeast Asia are expected to rise

Acer has set up a 50 million baht  ($1.6 million) maintenance and service facility in Thailand to prepare for the advent of the ASEAN Economic Community in 2015.

Acer, the fourth-largest personal computer maker in the world, will use the new facility as a hub to access the high-potential markets of Myanmar Laos and Cambodia, Sophon Panchim, the service manager at Acer Computer (Thailand), told the Bangkok Post.

The facility will improve service speed by up to 80 per cent and reduce logistics costs by 20 per cent, he added.

Revenue from these markets is expected to contribute 10 per cent of Acer’s global service revenues by 2015, Panchim said. The strategic move into Southeast Asia comes at the time of an unexpected slowdown in profit for the Taiwanese PC maker.

Reuters reported that third-quarter net profit for Acer was NT$68 million ($2.32 million), far below estimates. A poll of 18 analysts previously conducted by Thomson Reuters predicted a mean quarterly profit of NT$756 million.

The shortcoming in earnings is likely to be the result of foreign exchange losses and higher tax rates, one analyst noted.

Senior management at Acer are now entering Southeast Asia with the hope to offset any future anemic growth rates, working to capitalise off of increased spending on PCs as the AEC comes into formation.

The company may spend up to $10 million to open offices in Cambodia, Laos and Myanmar, added Boonyaphat Choobunjerd, the head of Indochina operations at Acer Computer (Thailand). Myanmar is the first of the three countries being considered for an office due to the emergent economy’s attractive foreign investment incentives.

Southeast Asia’s expected high return on investment is due to growth in corporate users.

Acer was the leader of the computer notebook segment in Thailand last year.

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Reading Time: 1 minute

Corporate PC users in Southeast Asia are expected to rise

Acer has set up a 50 million baht  ($1.6 million) maintenance and service facility in Thailand to prepare for the advent of the ASEAN Economic Community in 2015.

Reading Time: 1 minute

Corporate PC users in Southeast Asia are expected to rise
Corporate PC users in Southeast Asia are expected to rise

Acer has set up a 50 million baht  ($1.6 million) maintenance and service facility in Thailand to prepare for the advent of the ASEAN Economic Community in 2015.

Acer, the fourth-largest personal computer maker in the world, will use the new facility as a hub to access the high-potential markets of Myanmar Laos and Cambodia, Sophon Panchim, the service manager at Acer Computer (Thailand), told the Bangkok Post.

The facility will improve service speed by up to 80 per cent and reduce logistics costs by 20 per cent, he added.

Revenue from these markets is expected to contribute 10 per cent of Acer’s global service revenues by 2015, Panchim said. The strategic move into Southeast Asia comes at the time of an unexpected slowdown in profit for the Taiwanese PC maker.

Reuters reported that third-quarter net profit for Acer was NT$68 million ($2.32 million), far below estimates. A poll of 18 analysts previously conducted by Thomson Reuters predicted a mean quarterly profit of NT$756 million.

The shortcoming in earnings is likely to be the result of foreign exchange losses and higher tax rates, one analyst noted.

Senior management at Acer are now entering Southeast Asia with the hope to offset any future anemic growth rates, working to capitalise off of increased spending on PCs as the AEC comes into formation.

The company may spend up to $10 million to open offices in Cambodia, Laos and Myanmar, added Boonyaphat Choobunjerd, the head of Indochina operations at Acer Computer (Thailand). Myanmar is the first of the three countries being considered for an office due to the emergent economy’s attractive foreign investment incentives.

Southeast Asia’s expected high return on investment is due to growth in corporate users.

Acer was the leader of the computer notebook segment in Thailand last year.

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