Advertising spending in Myanmar surges

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myanmar_pepsi_adThe recent entry of many international brands has led to a boom in advertising expenditure in Myanmar, increasing five-fold to some $118 million in 2012. By the end of 2013, the figure should reach $180 million, according to local research firm MMRD Research Services.

According to the research, five years ago advertising expenditure was worth just $24 million.

Renowned international brands like Coke and Unilever are the latest advertising game changers in Myanmar. Advertisements promoting cars and financial products will also be the next growing trend in Myanmar as such products cater to consumers with rapidly growing spending power.

Television advertisements currently take up the lion’s share of the market, followed by newspapers, while social media is slowly catching up

Companies are advised that the now have to be more focused on where they want to advertise and who they want to target. This means an ad that works in Yangon may not be suitable for those living in the other parts of the country because of different tastes, needs and lifestyles.

 

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Reading Time: 1 minute

The recent entry of many international brands has led to a boom in advertising expenditure in Myanmar, increasing five-fold to some $118 million in 2012. By the end of 2013, the figure should reach $180 million, according to local research firm MMRD Research Services.

Reading Time: 1 minute

myanmar_pepsi_adThe recent entry of many international brands has led to a boom in advertising expenditure in Myanmar, increasing five-fold to some $118 million in 2012. By the end of 2013, the figure should reach $180 million, according to local research firm MMRD Research Services.

According to the research, five years ago advertising expenditure was worth just $24 million.

Renowned international brands like Coke and Unilever are the latest advertising game changers in Myanmar. Advertisements promoting cars and financial products will also be the next growing trend in Myanmar as such products cater to consumers with rapidly growing spending power.

Television advertisements currently take up the lion’s share of the market, followed by newspapers, while social media is slowly catching up

Companies are advised that the now have to be more focused on where they want to advertise and who they want to target. This means an ad that works in Yangon may not be suitable for those living in the other parts of the country because of different tastes, needs and lifestyles.

 

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