AOL consolidates brand under Huffington Post

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The CEO of AOL announced this week that the company would be consolidating many of its 53 separate content brands into 20 “power brands” that will draw out more dedicated consumers.  The majority of the old brands will be absorbed into AOL’s largest brand outside its own name, newly acquired The Huffington Post.

The Huffington Post will expand from its current 28 sections to 36, including the addition of PopEater, which will become HuffPost Celebrities, and Politics Daily, which will become Huffpost Politics.  CEO Tim Armstrong says the move is necessary to keep up with trends in internet use and maximize advertizing revenue.  “More and more stuff is moving towards well-known brands,” says Armstrong, and AOL believes Huffington Post is one of its strongest.

 

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Reading Time: 1 minute

The CEO of AOL announced this week that the company would be consolidating many of its 53 separate content brands into 20 “power brands” that will draw out more dedicated consumers.  The majority of the old brands will be absorbed into AOL’s largest brand outside its own name, newly acquired The Huffington Post.

Reading Time: 1 minute

The CEO of AOL announced this week that the company would be consolidating many of its 53 separate content brands into 20 “power brands” that will draw out more dedicated consumers.  The majority of the old brands will be absorbed into AOL’s largest brand outside its own name, newly acquired The Huffington Post.

The Huffington Post will expand from its current 28 sections to 36, including the addition of PopEater, which will become HuffPost Celebrities, and Politics Daily, which will become Huffpost Politics.  CEO Tim Armstrong says the move is necessary to keep up with trends in internet use and maximize advertizing revenue.  “More and more stuff is moving towards well-known brands,” says Armstrong, and AOL believes Huffington Post is one of its strongest.

 

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