Apple’s board raises concerns about pace of innovation

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AppleWhiteLogoAccording to a Fox Business Network report, the board of directors at Apple is raising concerns about the pace of innovation at the company.

For those who watch Apple closely, this has been an obvious concern for some time. A slow pace is practically a cornerstone of Apple’s business model. While companies like Samsung are constantly churning out new models of phones and devices at a range of price points, Apple only releases a new iPhone every year or more.

Apple’s strategy has been to preserve its status as the top-of-the-market smartphone maker by only selling the best products, and at high prices. But as the global economic downturn drags on, this strategy may no longer make sense. Indeed Apple plans to release a cheaper, stripped-down version of the iPhone this fall, indicating that it is finally bowing to the twin pressures of burgeoning global competition and a weak economy.

Apple is rumored to be coming out with a new iPhone and iPad in the next few months, and possibly even a smartwatch, but the board is apparently pressing for more, or at least for faster delivery of what is already in development. According to Fox’s Charlie Gasparino, “[t]here is now on the board level a recognition that something needs to be done about the future in terms of what’s in the pipeline, what they are going to do in the future and are they innovating enough and is Tim Cook innovating enough as CEO.”

Gasparino added that the board is still 100% behind Tim Cook. But if Cook can’t manage to arrest the slide in market share that Apple is suffering at home and abroad, that can easily change.

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Reading Time: 1 minute

According to a Fox Business Network report, the board of directors at Apple is raising concerns about the pace of innovation at the company.

Reading Time: 1 minute

AppleWhiteLogoAccording to a Fox Business Network report, the board of directors at Apple is raising concerns about the pace of innovation at the company.

For those who watch Apple closely, this has been an obvious concern for some time. A slow pace is practically a cornerstone of Apple’s business model. While companies like Samsung are constantly churning out new models of phones and devices at a range of price points, Apple only releases a new iPhone every year or more.

Apple’s strategy has been to preserve its status as the top-of-the-market smartphone maker by only selling the best products, and at high prices. But as the global economic downturn drags on, this strategy may no longer make sense. Indeed Apple plans to release a cheaper, stripped-down version of the iPhone this fall, indicating that it is finally bowing to the twin pressures of burgeoning global competition and a weak economy.

Apple is rumored to be coming out with a new iPhone and iPad in the next few months, and possibly even a smartwatch, but the board is apparently pressing for more, or at least for faster delivery of what is already in development. According to Fox’s Charlie Gasparino, “[t]here is now on the board level a recognition that something needs to be done about the future in terms of what’s in the pipeline, what they are going to do in the future and are they innovating enough and is Tim Cook innovating enough as CEO.”

Gasparino added that the board is still 100% behind Tim Cook. But if Cook can’t manage to arrest the slide in market share that Apple is suffering at home and abroad, that can easily change.

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