Malaysia still number one for tourism in ASEAN

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Beach in Langkawi, Malaysia. Photo: Imran Saddique
Beach in Langkawi, Malaysia. Photo: Imran Saddique

Malaysia continues to top the list of foreign tourist arrivals, however, upon closer examination of the numbers, are they making the most of these visitors?

Thailand’s tourism industry has faltered since the political upheaval, reflected in the drop in revenue and arrivals, yet the revenue generated of $38.4 billion is more than the double of Malaysia’s $16.69 billion.

Myanmar has set staggering new records in tourist arrivals and shows no signs of slowing down, with arrivals rising threefold to over 3 million visitors in 2014. The Philippines is last of the 6 major economies in ASEAN, still surprising considering its 7,000+ islands and the enormous potential of marketing its hospitality services.

Finally Brunei, well, continues to bring up the rear, as there is no policy, or any other push to encourage visitors to tiny nation on the island of Borneo.

 

 1. Malaysia

Tourism arrivals: 27,437,315 (2014)

Top source markets by volume

  1. Singapore
  2. Indonesia
  3. China

Slogan: Malaysia. Truly Asia
Revenue generated: $16.69 billion
More than half the visitors from Singapore almost accounting for 14 million visitors.

2. Thailand


Tourism arrivals: 24,779,668 (2014)

Top markets by volume

  1. China
  2. Malaysia
  3. Russia

Revenue generated: $38.4 billion
Slogan: Amazing Thailand
Political upheaval contributed to a significant decline in tourism arrivals and receipts.

3. Singapore

Tourism arrivals: 15,095,152 (2014)

Top markets by volume

  1. Indonesia
  2. China
  3. Malaysia

Revenue generated: $17.44 billion
Slogan: YourSingapore
Arrivals figures declined in 2014 compared to 2013, but receipts held firm.

4. Indonesia

Tourism Arrivals: 9,435,411 (2014)

Top markets by volume

  1. Singapore
  2. Malaysia
  3. Australia

Revenue generated: $10.69 billion
Slogan: Wonderful Indonesia
Popular destination Bali accounts for one third (3.17 million) of tourist arrivals. Indonesia plans a visa waiver for more than 30 new countries (on top of the existing 15), but not for Australia, one of it’s largest source market. 2015 figures show source markets are changing with visitors from China now accounting for the largest source market followed by Malaysia and Singapore.

5. Vietnam

Tourism Arrivals: 7,874,312 (2014)

Top markets by volume

  1. China
  2. Korea
  3. Japan

Revenue generated: N/A (Figures to be released April 2015)
Slogan: Vietnam. Timeless Charm
Vietnam has not fared well to date in 2015 and has seen a record fall in tourism numbers, factors cited include visa hassle, security and lack of promotion.

6. Philippines

Tourism arrivals: 4,833,368 (2014)

Top markets by volume

  1. South Korea
  2. USA
  3. Japan

Revenue generated: $4.84 billion
Slogan: Its more fun in the Philippines
The target of the “Visit The Philippines Year 2015” target are 6 million tourist arrivals.

7. Cambodia

Tourism arrivals: 4.5 million (2014)

Top markets by volume

  1. Vietnam
  2. China
  3. South Korea

Revenue generated: $3 billion* (estimated)
Slogan: Kingdom of Wonder
Growth slowed to a 5-year low in 2014 with only a 7 per cent increase from 2013. Factors cited for the slowdown are political stalemate after the general election, anti-China demonstrations in Vietnam and the political upheaval in Thailand.

8. Laos

Revenue generated: 4,158,719 (2014)

Top markets by volume

  1. Thailand
  2. Vietnam
  3. China

Receipts: $641 million
Slogan: Simply Beautiful
Laos aims to improve its facilities to increase tourists’ average duration of stay from 8 to 10 days by 2020 and attract high-end tourists to generate revenue.

9. Myanmar


Tourism arrivals: 3.05 million (2014)

Top markets by volume

  1. Thailand
  2. China
  3. Japan

Revenue generated: $1.14 billion
Slogan: Let the journey begin
Despite bringing in less tourists than higher placed Laos, revenue generated from tourism is almost double. 2014 was a record breaking year in terms of arrivals, but the record is expected to be short lived as 6 million arrivals are expected in 2015.

10. Brunei

Tourism arrivals: Approximately 250,000 – 270,000 (2014)

Receipts: N/A
Slogan: A Kingdom of Unexpected Treasures
Continuing to lag far behind its fellow ASEAN members, Brunei has seen a steady decline in tourism arrivals from 2004 when it reached an almost record 1 million visitors.

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Reading Time: 3 minutes

Beach in Langkawi, Malaysia. Photo: Imran Saddique

Malaysia continues to top the list of foreign tourist arrivals, however, upon closer examination of the numbers, are they making the most of these visitors?

Reading Time: 3 minutes

Beach in Langkawi, Malaysia. Photo: Imran Saddique
Beach in Langkawi, Malaysia. Photo: Imran Saddique

Malaysia continues to top the list of foreign tourist arrivals, however, upon closer examination of the numbers, are they making the most of these visitors?

Thailand’s tourism industry has faltered since the political upheaval, reflected in the drop in revenue and arrivals, yet the revenue generated of $38.4 billion is more than the double of Malaysia’s $16.69 billion.

Myanmar has set staggering new records in tourist arrivals and shows no signs of slowing down, with arrivals rising threefold to over 3 million visitors in 2014. The Philippines is last of the 6 major economies in ASEAN, still surprising considering its 7,000+ islands and the enormous potential of marketing its hospitality services.

Finally Brunei, well, continues to bring up the rear, as there is no policy, or any other push to encourage visitors to tiny nation on the island of Borneo.

 

 1. Malaysia

Tourism arrivals: 27,437,315 (2014)

Top source markets by volume

  1. Singapore
  2. Indonesia
  3. China

Slogan: Malaysia. Truly Asia
Revenue generated: $16.69 billion
More than half the visitors from Singapore almost accounting for 14 million visitors.

2. Thailand


Tourism arrivals: 24,779,668 (2014)

Top markets by volume

  1. China
  2. Malaysia
  3. Russia

Revenue generated: $38.4 billion
Slogan: Amazing Thailand
Political upheaval contributed to a significant decline in tourism arrivals and receipts.

3. Singapore

Tourism arrivals: 15,095,152 (2014)

Top markets by volume

  1. Indonesia
  2. China
  3. Malaysia

Revenue generated: $17.44 billion
Slogan: YourSingapore
Arrivals figures declined in 2014 compared to 2013, but receipts held firm.

4. Indonesia

Tourism Arrivals: 9,435,411 (2014)

Top markets by volume

  1. Singapore
  2. Malaysia
  3. Australia

Revenue generated: $10.69 billion
Slogan: Wonderful Indonesia
Popular destination Bali accounts for one third (3.17 million) of tourist arrivals. Indonesia plans a visa waiver for more than 30 new countries (on top of the existing 15), but not for Australia, one of it’s largest source market. 2015 figures show source markets are changing with visitors from China now accounting for the largest source market followed by Malaysia and Singapore.

5. Vietnam

Tourism Arrivals: 7,874,312 (2014)

Top markets by volume

  1. China
  2. Korea
  3. Japan

Revenue generated: N/A (Figures to be released April 2015)
Slogan: Vietnam. Timeless Charm
Vietnam has not fared well to date in 2015 and has seen a record fall in tourism numbers, factors cited include visa hassle, security and lack of promotion.

6. Philippines

Tourism arrivals: 4,833,368 (2014)

Top markets by volume

  1. South Korea
  2. USA
  3. Japan

Revenue generated: $4.84 billion
Slogan: Its more fun in the Philippines
The target of the “Visit The Philippines Year 2015” target are 6 million tourist arrivals.

7. Cambodia

Tourism arrivals: 4.5 million (2014)

Top markets by volume

  1. Vietnam
  2. China
  3. South Korea

Revenue generated: $3 billion* (estimated)
Slogan: Kingdom of Wonder
Growth slowed to a 5-year low in 2014 with only a 7 per cent increase from 2013. Factors cited for the slowdown are political stalemate after the general election, anti-China demonstrations in Vietnam and the political upheaval in Thailand.

8. Laos

Revenue generated: 4,158,719 (2014)

Top markets by volume

  1. Thailand
  2. Vietnam
  3. China

Receipts: $641 million
Slogan: Simply Beautiful
Laos aims to improve its facilities to increase tourists’ average duration of stay from 8 to 10 days by 2020 and attract high-end tourists to generate revenue.

9. Myanmar


Tourism arrivals: 3.05 million (2014)

Top markets by volume

  1. Thailand
  2. China
  3. Japan

Revenue generated: $1.14 billion
Slogan: Let the journey begin
Despite bringing in less tourists than higher placed Laos, revenue generated from tourism is almost double. 2014 was a record breaking year in terms of arrivals, but the record is expected to be short lived as 6 million arrivals are expected in 2015.

10. Brunei

Tourism arrivals: Approximately 250,000 – 270,000 (2014)

Receipts: N/A
Slogan: A Kingdom of Unexpected Treasures
Continuing to lag far behind its fellow ASEAN members, Brunei has seen a steady decline in tourism arrivals from 2004 when it reached an almost record 1 million visitors.

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