A writer, organisational transformation and dynamics advisor and corporate coach.
Have been advisor to public and private sector on various issues – ranging from strategy, transformation, innovation, communications, reputation management, crisis management and communications amongst others. I have also been involved in Islamic Branding and Marketing projects.
Obtained two degrees from Imperial College of Science and Technology of London. Qualified Chartered Engineer in the United Kingdom. With over 20 years of experience. Received MBA Degree from Tanaka School of Imperial College in London.
Have experience that span various sectors and industries – this include international public and private sectors and global academic institutions. Started my career as a chartered civil engineer by managing multi-million dollar complex large-scale international construction, engineering and developmental projects in Malaysia and the UK.
Advised in renewable energy industry on global strategy and expansion. also advised and led notable projects in the financial industry advising corporate strategy, transformation, expansion and communications before serving the Office of the former Chief Secretary to the Government of Malaysia (Head of Public Service).
In the public sector was involved in transformation, innovation, strategy, communications management and public service delivery and coaching. Also led branding of country, cities and township project and also created branding and marketing strategies for new image of countries, companies, institutions, initiatives, products and markets.
Experience has also spanned leading and facilitating organisational change in public and private sectors, developing and implementing communications and reputational strategies for organisations and governments. Have led projects that directly affect companies’ bottom-line and have led human resource transformation through performance management tracking reformation and coaching.
Oversaw numerous public relations, crisis management and other visibility programmes in public and private sectors including policy branding. also writes speeches and articles for public and private sector leaders and continue to do so now.
Moderates international panel sessions on private and public sector issues in Malaysia and globally. Also advised global academic institutions including Said Business School of University of Oxford and LKY School of Public Policy of National University of Singapore.
I led Branding and Marketing projects which looked into products and services, companies and countries. In addition I was involved in the setting up and subsequently advised the School of Government, Razak School of Government, on development of public sector leaders and positioning of public sector.
Contributed to publichsing 5 books in public sector and latest is on Leadership In ASEAN; a book to be published by INSEAD Professors in Paris – Global Leadership Perspectives.
Have an “Ethics In Business” column at http://investvine.com/author/firoz/ where she shares thoughts on government, ethics, organisation and institution development.
Employers Served – Government of Malaysia, Government linked-companies, Financial Institutions, Engineering and Developers