Bangkok: Social media capital of the world

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A massive growth of social media users in Thailand has made Bangkok the “Facebook capital of the world”, according to statistics by Socialbrakers.com, a social media marketing and analysis firm.

Based on Socialbrakers.com’s findings, Bangkok is the top city for Facebook users in the world with 12.8 million users, followed by Jakarta in Indonesia with 11.7 million and Sao Paulo in Brazil with 8.8 million.

In total, Thailand has 24 million internet users, of whom 17.5 million have signed up for Facebook.

Global consulting firm PricewaterhouseCoopers (PwC) is now planning to capitalise on the vibrant online activities and is launching its first social media service in ASEAN in Bangkok.

The PwC service includes tools to use social media as marketing or advertising channels, according to Sira Intarakumthornchai, chief executive of PwC Thailand, and are targeted at local companies and businesses to help improve  business efficiency and productivity and encourage collaboration through social media.

The trend has also attracted Thai companies from a wide variety of sectors to launch their products and services online to reach more customers around the clock.

Industry experts believe the value of online shopping in Thailand will surge to 75 billion baht ($2.5 billion) this year and 100 billion baht annually over the next three years.

Retail players already providing online shopping include Central Department Store, The Mall Group, Tops Supermarket and Singha Corporation.

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A massive growth of social media users in Thailand has made Bangkok the "Facebook capital of the world", according to statistics by Socialbrakers.com, a social media marketing and analysis firm. Based on Socialbrakers.com's findings, Bangkok is the top city for Facebook users in the world with 12.8 million users, followed by Jakarta in Indonesia with 11.7 million and Sao Paulo in Brazil with 8.8 million. In total, Thailand has 24 million internet users, of whom 17.5 million have signed up for Facebook. Global consulting firm PricewaterhouseCoopers (PwC) is now planning to capitalise on the vibrant online activities and is launching...

Reading Time: 1 minute

A massive growth of social media users in Thailand has made Bangkok the “Facebook capital of the world”, according to statistics by Socialbrakers.com, a social media marketing and analysis firm.

Based on Socialbrakers.com’s findings, Bangkok is the top city for Facebook users in the world with 12.8 million users, followed by Jakarta in Indonesia with 11.7 million and Sao Paulo in Brazil with 8.8 million.

In total, Thailand has 24 million internet users, of whom 17.5 million have signed up for Facebook.

Global consulting firm PricewaterhouseCoopers (PwC) is now planning to capitalise on the vibrant online activities and is launching its first social media service in ASEAN in Bangkok.

The PwC service includes tools to use social media as marketing or advertising channels, according to Sira Intarakumthornchai, chief executive of PwC Thailand, and are targeted at local companies and businesses to help improve  business efficiency and productivity and encourage collaboration through social media.

The trend has also attracted Thai companies from a wide variety of sectors to launch their products and services online to reach more customers around the clock.

Industry experts believe the value of online shopping in Thailand will surge to 75 billion baht ($2.5 billion) this year and 100 billion baht annually over the next three years.

Retail players already providing online shopping include Central Department Store, The Mall Group, Tops Supermarket and Singha Corporation.

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4 COMMENTS

  1. The growth of the online community in Thailand is supported by the cheap price of wireless and data plans. But for e-commerce in Thailand it is still a long way to go, as currently there are many complaints about online retail fraud and insecure payment systems. Better payment systems would be the trigger for the online retail businesses in Thailand.

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