Best Western International, operator of the world’s largest hotel chain, has announced plans to launch its Best Western brand in Myanmar by taking over management of the Green Hill Hotel, a new property located in Yangon.
Located 15 minutes away from Yangon’s Shwedagon Pagoda, the 189-room Green Hill Hotel, which is only six months old, will now be operated by Best Western.
The agreement makes Best Western the first US hotel company to formally establish a presence in Myanmar, with Hilton planning to open a 300-room luxury hotel in 2014.
Tourist arrivals in Yangon increased 44 per cent during the first four months of 2013, with 64 per cent of those visitors classified as tourists, with the remainder being business travelers.
This wave of new visitors, coupled with the portended onslaught to come after the EU widely dropped sanctions on April 22, is expected to further press demand for hotel rooms.
“There is no doubt that Myanmar is one of the world’s hottest hotel markets at present, with a major increase in new hotel supply needed to cater for a huge influx of guests,” said Best Western vice president of international operations, Asia & Middle East, Glenn de Souza.
“It is vital that hotel owners in the country choose the right partners to ensure optimum performance at their properties,” she added.
Myanmar currently has 30-foreign owned hotels in operation providing just over 5,000 rooms, a supply that falls wearily short.
The launch of Best Western International’s first hotel in Myanmar means the company now has a presence in nine of the 10 countries that form the ASEAN bloc.