Brunei steps up GCC tourism campaigns

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The Sultanate of Brunei is trying to attract more visitors from GCC countries and has intensified its marketing and promotion campaigns in the region.

According to Salinah Salleh, tourism officer at Brunei Tourism, campaigns and promotions include familiarisation trips, joint marketing initiatives and road shows all over the GCC in cooperation with tourism representatives in Dubai and with Royal Brunei Airlines. The activities are running throughout 2012 and will continue until 2013. Brunei tourism has also participated in the latest tourism fairs and conferences in Riyadh, Qatar and the UAE.

Despite its small size, Brunei depends on its mix of nature and history to attract tourists and portrays an element of the unknown. However, the challenge when it comes to the Middle East market is most probably the lack of shopping and entertainment.

“Travellers now are seeking new exotic destinations in which Brunei fits the bill quite nicely,” Salleh said.

The move to increase tourism to Brunei is one strategy to diversify Brunei’s economy which is heavily dependent on oil and gas. Currently, tourism contributes less than two per cent to the Sultanate’s economy. Nevertheless, tourism figures are increasing with Middle East arrivals having grown 89 per cent between 2009 and 2010.

 

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Reading Time: 1 minute

The Sultanate of Brunei is trying to attract more visitors from GCC countries and has intensified its marketing and promotion campaigns in the region.

Reading Time: 1 minute

The Sultanate of Brunei is trying to attract more visitors from GCC countries and has intensified its marketing and promotion campaigns in the region.

According to Salinah Salleh, tourism officer at Brunei Tourism, campaigns and promotions include familiarisation trips, joint marketing initiatives and road shows all over the GCC in cooperation with tourism representatives in Dubai and with Royal Brunei Airlines. The activities are running throughout 2012 and will continue until 2013. Brunei tourism has also participated in the latest tourism fairs and conferences in Riyadh, Qatar and the UAE.

Despite its small size, Brunei depends on its mix of nature and history to attract tourists and portrays an element of the unknown. However, the challenge when it comes to the Middle East market is most probably the lack of shopping and entertainment.

“Travellers now are seeking new exotic destinations in which Brunei fits the bill quite nicely,” Salleh said.

The move to increase tourism to Brunei is one strategy to diversify Brunei’s economy which is heavily dependent on oil and gas. Currently, tourism contributes less than two per cent to the Sultanate’s economy. Nevertheless, tourism figures are increasing with Middle East arrivals having grown 89 per cent between 2009 and 2010.

 

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