Cheesy Singapore tourism promotion video goes viral

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The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline “could have been done better”.

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN “in an effort to customise content for this audience”.

They said that when the video had been shared on STB’s Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.

“Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better”.

Uploaded to its YouTube channel last month, STB on April 7 took down the three-minute clip, which was meant to encourage people from the Philippines to visit the city-state.

Titled “See where the world is heading”, it features a romantic couple traveling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel’s rooftop skypark, the woman gives her man a very surprising present.

The video, which was uploaded on 26 March, was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled This STB video is so bad it will go viral. The reactions on social media proved the site right.

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Reading Time: 1 minute

The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline “could have been done better”.

Reading Time: 1 minute

The Singapore Tourism Board acknowledged that a promotional video that has drawn flak online for low production quality and a cheesy storyline “could have been done better”.

In a statement, Oliver Chong, STB executive director for communications and industry marketing, said the video was produced for the Philippines by Philippine network ABS-CBN “in an effort to customise content for this audience”.

They said that when the video had been shared on STB’s Facebook page for the Philippines, it attracted over 3,400 likes in the first week and garnered some 900 comments, largely positive.

“Nevertheless, we thank readers for their feedback on the video and acknowledge that some aspects of it could have been done better”.

Uploaded to its YouTube channel last month, STB on April 7 took down the three-minute clip, which was meant to encourage people from the Philippines to visit the city-state.

Titled “See where the world is heading”, it features a romantic couple traveling to Singapore to celebrate their anniversary. They walk around Marina Bay Sands and Gardens By The Bay, and at the luxury hotel’s rooftop skypark, the woman gives her man a very surprising present.

The video, which was uploaded on 26 March, was taken down hours after news and lifestyle website Mothership.sg came out with a post Monday titled This STB video is so bad it will go viral. The reactions on social media proved the site right.

Do you like this post?
  • Fascinated
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  • Angry
  • Bored
  • Afraid