Cloud analytics market to reach $16.5b by 2015 – study

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Cloud-AnalyticsMarket research firm MarketsandMarkets has recently conducted a study on the cloud analytics market, analysing the major market drivers, restraints and opportunities in North America, Western Europe, Eastern Europe, Middle East and Africa, Japan, Asia-Pacific (ex-Japan) and Latin America. The study reports that the global cloud analytics market is expected to grow to $16.52 billion by 2018, at an estimated growth of 25.8 per cent during this forecast period.

The report also draws the competitive landscape of the cloud analytics market, providing an analysis of the technological and marketing strategies that the key players are adopting in order to gain an edge over their competitors. Some of the major players in this market are IBM, HP, Oracle, Birst, Kognitio, Adaptive Planning, BIME, Cloud9 Analytics, GoodData, Google, Host Analytics and Microsoft.

The global cloud analytics market is driven by the emergence of Big Data and cloud computing technologies. Over the last few years, businesses have begun cloud computing extensively. Big players and new start-ups have shifted towards cloud business intelligence and business analytics.

Traditional analytics solutions are striving to meet the requirements of today’s business needs, the report says. Enterprises are struggling with high operating costs, lack of IT expertise and increasing employee mobility. This trend has forced vendors to use new ways of delivering business analytics. Analytics in the cloud is an emerging term that is a complete combination of services and enables enterprises to move their business intelligence, data warehousing and online analytical processing workload over the cloud platform.

The adoption of cloud business intelligence or business analytics enables enterprises to collect, access, monitor and share key performance indicators virtually through any mobile device. It utilises the software-as-a-service (SaaS) licensing model and is also based on a pay-as-you use model, which doesn’t need software and hardware installations.

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Market research firm MarketsandMarkets has recently conducted a study on the cloud analytics market, analysing the major market drivers, restraints and opportunities in North America, Western Europe, Eastern Europe, Middle East and Africa, Japan, Asia-Pacific (ex-Japan) and Latin America. The study reports that the global cloud analytics market is expected to grow to $16.52 billion by 2018, at an estimated growth of 25.8 per cent during this forecast period. The report also draws the competitive landscape of the cloud analytics market, providing an analysis of the technological and marketing strategies that the key players are adopting in order to gain...

Reading Time: 1 minute

Cloud-AnalyticsMarket research firm MarketsandMarkets has recently conducted a study on the cloud analytics market, analysing the major market drivers, restraints and opportunities in North America, Western Europe, Eastern Europe, Middle East and Africa, Japan, Asia-Pacific (ex-Japan) and Latin America. The study reports that the global cloud analytics market is expected to grow to $16.52 billion by 2018, at an estimated growth of 25.8 per cent during this forecast period.

The report also draws the competitive landscape of the cloud analytics market, providing an analysis of the technological and marketing strategies that the key players are adopting in order to gain an edge over their competitors. Some of the major players in this market are IBM, HP, Oracle, Birst, Kognitio, Adaptive Planning, BIME, Cloud9 Analytics, GoodData, Google, Host Analytics and Microsoft.

The global cloud analytics market is driven by the emergence of Big Data and cloud computing technologies. Over the last few years, businesses have begun cloud computing extensively. Big players and new start-ups have shifted towards cloud business intelligence and business analytics.

Traditional analytics solutions are striving to meet the requirements of today’s business needs, the report says. Enterprises are struggling with high operating costs, lack of IT expertise and increasing employee mobility. This trend has forced vendors to use new ways of delivering business analytics. Analytics in the cloud is an emerging term that is a complete combination of services and enables enterprises to move their business intelligence, data warehousing and online analytical processing workload over the cloud platform.

The adoption of cloud business intelligence or business analytics enables enterprises to collect, access, monitor and share key performance indicators virtually through any mobile device. It utilises the software-as-a-service (SaaS) licensing model and is also based on a pay-as-you use model, which doesn’t need software and hardware installations.

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