Ferrero sweetens Myanmar retail scene

Ferrero sweetsItalian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally.

Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up “the new challenge” in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero.

“The potential is huge,” a Ferrero spokesperson said. “Our major brands are already well recognised names in this part of the world. We are looking to expand awareness of our brand among the predominantly young new consumers.”

Ferrero’s productsare indeed not unknown in Myanmar, as they have been imported from China and Thailand in the past, mostly as copycat products.

Ferrero will have to compete with German confectionery maker Haribo which also entered Myanmar recently, distributing its Gummy Bear and liquorice sweets.



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Italian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally. Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up "the new challenge" in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero. "The potential is huge," a Ferrero spokesperson said. "Our major...

Ferrero sweetsItalian chocolate maker Ferrero, famous for its Nutella, Kinder Surprise, Pocket Coffee, Tic Tac and Ferrero Rocher brands, has entered Myanmar and has been granted permission to distribute its products locally.

Ferrero has already established a presence in Southeast Asia and distributes its products in Singapore, Malaysia, Thailand, Indonesia and the Philippines. In Myanmar, Ferrero said it is now ready to take up “the new challenge” in a market of around 60 million people. Premium Distribution Company and Pahtama Group in Myanmar have been appointed as formal representatives of Ferrero.

“The potential is huge,” a Ferrero spokesperson said. “Our major brands are already well recognised names in this part of the world. We are looking to expand awareness of our brand among the predominantly young new consumers.”

Ferrero’s productsare indeed not unknown in Myanmar, as they have been imported from China and Thailand in the past, mostly as copycat products.

Ferrero will have to compete with German confectionery maker Haribo which also entered Myanmar recently, distributing its Gummy Bear and liquorice sweets.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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