Festive season begins – how Filipinos choose gifts and spend money

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The festive season of Christmas and New Year is kicking off in the Philippines, and it is arguably one of the longest, most esteemed and enjoyed time of the year when Filipinos spend time with family and friends, choose gifts for their loved ones and enjoy eating out, buy fancy clothes and leave for a relaxing holiday.

It turns out that online shopping and digital payments have becoming more and more popular over the years, apart from visiting shopping malls. Our infographic shows that one the most important consumer group remains Generation X with its high collective purchasing power, particularly in the Internet, but the younger generation is catching up quickly. Interesting: The bulk of consumers is starting to buy gifts in the first two weeks of December. So, if you haven’t got any gift yet, it’s about time…

 

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The festive season of Christmas and New Year is kicking off in the Philippines, and it is arguably one of the longest, most esteemed and enjoyed time of the year when Filipinos spend time with family and friends, choose gifts for their loved ones and enjoy eating out, buy fancy clothes and leave for a relaxing holiday. It turns out that online shopping and digital payments have becoming more and more popular over the years, apart from visiting shopping malls. Our infographic shows that one the most important consumer group remains Generation X with its high collective purchasing power, particularly...

Reading Time: 1 minute

The festive season of Christmas and New Year is kicking off in the Philippines, and it is arguably one of the longest, most esteemed and enjoyed time of the year when Filipinos spend time with family and friends, choose gifts for their loved ones and enjoy eating out, buy fancy clothes and leave for a relaxing holiday.

It turns out that online shopping and digital payments have becoming more and more popular over the years, apart from visiting shopping malls. Our infographic shows that one the most important consumer group remains Generation X with its high collective purchasing power, particularly in the Internet, but the younger generation is catching up quickly. Interesting: The bulk of consumers is starting to buy gifts in the first two weeks of December. So, if you haven’t got any gift yet, it’s about time…

 

phil-trends-and-habits_iv_bdo

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