Filipino appetite for mobile computing growing

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Phil tabletsAccording to a recent telecom industry market research study, Filipinos are increasingly hooked on mobile technology. The report, by TNS Philippines, found that most Filipinos living in metro Manila own multiple devices and that the average household owns at least four of the following: a mobile phone (89 per cent), smartphone (53 per cent), tablet (14 per cent), desktop (39 per cent), laptop/netbooks (37 per cent) and smart TV (4 per cent).

The central insight for the Philippines is that smartphone sales are likely to keep booming and be followed by sales of additional devices like tablets. According to the study, only 53 per cent of Filipinos living in metro Manila currently own smartphones. The devices are increasingly seen as indispensable, with a majority of those surveyed who did not currently own smartphones saying that they were very likely to purchase one. With a rapidly developing economy, the Philippines should be a prime target for companies like Apple, Samsung, and Nokia, and for all the businesses that service this market.

Smartphone penetration is a self-reinforcing cycle. The more Filipinos that own smartphones, the more demand there is for WiFi accommodations in city centers, shops, and cafes. In kind, the more WiFi availability there is, the more useful having a smartphone is, and thus the more desirable they are.

One of main findings of the TNS report regarding the Philippines is that Filipinos are increasingly using smartphones as all-purpose mobile media devices and less as mobile phones. This suggests that the public expectation of always having access to the internet and various mobile media applications is growing, and that this is a one-way ratchet, so that the appetite for tablets and other mobile computing technology is likely to rise in tandem with smartphone penetration.

With the growth of mobile technology in the Philippines looking inevitable, it is a good time to be in the Filipino consumer electronics business. This market is currently being served by local shops that do not typically feature the variety of products and services and price ranges found in major Western electronics chains like Best Buy and Virgin. Anyone that can get such a chain off the ground, however, stands to make a fortune.

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Reading Time: 2 minutes

According to a recent telecom industry market research study, Filipinos are increasingly hooked on mobile technology. The report, by TNS Philippines, found that most Filipinos living in metro Manila own multiple devices and that the average household owns at least four of the following: a mobile phone (89 per cent), smartphone (53 per cent), tablet (14 per cent), desktop (39 per cent), laptop/netbooks (37 per cent) and smart TV (4 per cent).

Reading Time: 2 minutes

Phil tabletsAccording to a recent telecom industry market research study, Filipinos are increasingly hooked on mobile technology. The report, by TNS Philippines, found that most Filipinos living in metro Manila own multiple devices and that the average household owns at least four of the following: a mobile phone (89 per cent), smartphone (53 per cent), tablet (14 per cent), desktop (39 per cent), laptop/netbooks (37 per cent) and smart TV (4 per cent).

The central insight for the Philippines is that smartphone sales are likely to keep booming and be followed by sales of additional devices like tablets. According to the study, only 53 per cent of Filipinos living in metro Manila currently own smartphones. The devices are increasingly seen as indispensable, with a majority of those surveyed who did not currently own smartphones saying that they were very likely to purchase one. With a rapidly developing economy, the Philippines should be a prime target for companies like Apple, Samsung, and Nokia, and for all the businesses that service this market.

Smartphone penetration is a self-reinforcing cycle. The more Filipinos that own smartphones, the more demand there is for WiFi accommodations in city centers, shops, and cafes. In kind, the more WiFi availability there is, the more useful having a smartphone is, and thus the more desirable they are.

One of main findings of the TNS report regarding the Philippines is that Filipinos are increasingly using smartphones as all-purpose mobile media devices and less as mobile phones. This suggests that the public expectation of always having access to the internet and various mobile media applications is growing, and that this is a one-way ratchet, so that the appetite for tablets and other mobile computing technology is likely to rise in tandem with smartphone penetration.

With the growth of mobile technology in the Philippines looking inevitable, it is a good time to be in the Filipino consumer electronics business. This market is currently being served by local shops that do not typically feature the variety of products and services and price ranges found in major Western electronics chains like Best Buy and Virgin. Anyone that can get such a chain off the ground, however, stands to make a fortune.

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