Ford announces record sales in ASEAN

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ford-focusUS car maker Ford Motor Company, whose Southeast Asian headquarters are in Bangkok, Thailand, announced on January 9 that overall retail sales for the ASEAN region in 2013 rose more than seven per cent year-over-year to an all-time best of 95,906 units.

While Thailand drove overall ASEAN volume in 2013, Ford was among the fastest-growing auto brands in Philippines, Vietnam and Malaysia and expanded its footprint by entering Myanmar.

The best selling models were the Ranger and the Focus, followed by the Fiesta and the Everest. In 2014, the Thailand-built EcoSport model is expected to be among the best sellers.

“We continued to make significant progress on our One Ford plan in 2013 – further expanding our Ford showroom across ASEAN, building on our world-class Ford dealer network and customer service experience, and having the opportunity to serve so many new-to-Ford customers across the region,” said Matt Bradley, president, Ford ASEAN.

Ford Thailand continued to lead the overall sales volume in ASEAN by delivering full-year sales of 51,223 units, driven by the continued popularity and success of the segment-defining all-new Ford Ranger pickup, as well as continued strong demand for the technology-packed all-new Focus and segment-leading new Fiesta.

Ford was among the fastest-growing auto brand in the Philippines, Vietnam and Malaysia in 2013. In the Philippines, Ford delivered a record full-year performance with overall retail sales that rose 41 per cent from the prior year to 13,285 units.

In Vietnam, Ford helped lead an overall industry recovery by delivering retail sales that jumped 71 percent to 8,177 units, and in Malaysia, Ford’s overall sales rose 50 per cent to 10,660 units. Ford’s entry into Myanmar in the middle of the year allowed the company to further expand its footprint in the ASEAN region, and to help play a key role in developing the nascent auto industry in this country of 60 million people.

Ford also delivered strong performances in the emerging markets of Cambodia, with full-year sales rising 179 per cent to 768 units, and Laos, with sales up 184 per cent to 680 units. Overall retail sales in Brunei jumped 184 per cent to 565 units.

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Reading Time: 2 minutes

US car maker Ford Motor Company, whose Southeast Asian headquarters are in Bangkok, Thailand, announced on January 9 that overall retail sales for the ASEAN region in 2013 rose more than seven per cent year-over-year to an all-time best of 95,906 units.

Reading Time: 2 minutes

ford-focusUS car maker Ford Motor Company, whose Southeast Asian headquarters are in Bangkok, Thailand, announced on January 9 that overall retail sales for the ASEAN region in 2013 rose more than seven per cent year-over-year to an all-time best of 95,906 units.

While Thailand drove overall ASEAN volume in 2013, Ford was among the fastest-growing auto brands in Philippines, Vietnam and Malaysia and expanded its footprint by entering Myanmar.

The best selling models were the Ranger and the Focus, followed by the Fiesta and the Everest. In 2014, the Thailand-built EcoSport model is expected to be among the best sellers.

“We continued to make significant progress on our One Ford plan in 2013 – further expanding our Ford showroom across ASEAN, building on our world-class Ford dealer network and customer service experience, and having the opportunity to serve so many new-to-Ford customers across the region,” said Matt Bradley, president, Ford ASEAN.

Ford Thailand continued to lead the overall sales volume in ASEAN by delivering full-year sales of 51,223 units, driven by the continued popularity and success of the segment-defining all-new Ford Ranger pickup, as well as continued strong demand for the technology-packed all-new Focus and segment-leading new Fiesta.

Ford was among the fastest-growing auto brand in the Philippines, Vietnam and Malaysia in 2013. In the Philippines, Ford delivered a record full-year performance with overall retail sales that rose 41 per cent from the prior year to 13,285 units.

In Vietnam, Ford helped lead an overall industry recovery by delivering retail sales that jumped 71 percent to 8,177 units, and in Malaysia, Ford’s overall sales rose 50 per cent to 10,660 units. Ford’s entry into Myanmar in the middle of the year allowed the company to further expand its footprint in the ASEAN region, and to help play a key role in developing the nascent auto industry in this country of 60 million people.

Ford also delivered strong performances in the emerging markets of Cambodia, with full-year sales rising 179 per cent to 768 units, and Laos, with sales up 184 per cent to 680 units. Overall retail sales in Brunei jumped 184 per cent to 565 units.

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