Franchisers considering Philippine market

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Philippines-Franchising-ExpoSixty foreign franchisers are considering expanding to the Philippines due to its strong economic prospects and the looming Southeast Asian economic integration, the Philippine Franchise Association (PFA) said on July 1.

PFA Chairman Emeritus Samson C. Lim said at a media conference that the franchisers were from the United States, the United Kingdom, Japan, South Korea, Singapore, Indonesia, Malaysia, Taiwan, Hong Kong, Sweden and Ukraine, among others.

The foreign firms will participate alongside local franchisers in the Franchise Asia Philippines (FAPHL) 2014, which will be held on July 16-20 in SMX Convention Center in Pasay City.

“Because of the ASEAN (Association of Southeast Asian Nations) Economic Community, everybody is coming in. These foreign establishments have thousands of stores all over the world,” Lim told reporters.

He also said the Philippines’ young and skilled population and the country’s growing economy have attracted these foreign businesses, which are in food, retail, and services.

Lim noted that the firms would also be probably looking for partnerships elsewhere in the region, but “three companies are thinking of setting up regional offices in the Philippines and expanding from here.”

FAPHL 2014 International Franchise Expo Committee Chair Richard V. Sanz, for his part, urged government to support local franchisers in their plans to also expand outside the country.

“We see a lot of foreign brands coming in, but we want our own brands to also expand overseas,” he said.

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Sixty foreign franchisers are considering expanding to the Philippines due to its strong economic prospects and the looming Southeast Asian economic integration, the Philippine Franchise Association (PFA) said on July 1.

Reading Time: 1 minute

Philippines-Franchising-ExpoSixty foreign franchisers are considering expanding to the Philippines due to its strong economic prospects and the looming Southeast Asian economic integration, the Philippine Franchise Association (PFA) said on July 1.

PFA Chairman Emeritus Samson C. Lim said at a media conference that the franchisers were from the United States, the United Kingdom, Japan, South Korea, Singapore, Indonesia, Malaysia, Taiwan, Hong Kong, Sweden and Ukraine, among others.

The foreign firms will participate alongside local franchisers in the Franchise Asia Philippines (FAPHL) 2014, which will be held on July 16-20 in SMX Convention Center in Pasay City.

“Because of the ASEAN (Association of Southeast Asian Nations) Economic Community, everybody is coming in. These foreign establishments have thousands of stores all over the world,” Lim told reporters.

He also said the Philippines’ young and skilled population and the country’s growing economy have attracted these foreign businesses, which are in food, retail, and services.

Lim noted that the firms would also be probably looking for partnerships elsewhere in the region, but “three companies are thinking of setting up regional offices in the Philippines and expanding from here.”

FAPHL 2014 International Franchise Expo Committee Chair Richard V. Sanz, for his part, urged government to support local franchisers in their plans to also expand outside the country.

“We see a lot of foreign brands coming in, but we want our own brands to also expand overseas,” he said.

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