German ad-bidding platform comes to SE Asia

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sociomanticBerlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced.

The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences.

Sociomantic’s Southeast Asia managing director is Rohit Kumar, a former Google employee.

The four year-old startup has been expanding since 2011 across Europe and in 2012 to Sao Paulo and New York. In 2013, it opened offices in San Francisco, Chicago and Mumbai. The 120-staff company said it did not receive external funding.

Sociomantic competes with other bidding exchanges such as Goggle’s Invite Media , San Francisco-based Triggit and AdzCentral in Singapore. In Southeast Asia, it wants to offer companies a way to advertise on Facebook Exchange, which would be a premiere for the region.

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Reading Time: 1 minute

Berlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced.

Reading Time: 1 minute

sociomanticBerlin, Germany-based ad bidding platform Sociomantic has opened its first office in Southeast Asia in Singapore and will launch its regional arm on July 1, the company announced.

The startup provides a real-time bidding platform targeted at ad buyers. When a site loads, its engine will match the highest bidder for the particular visitor’s profile and show its ad. Proponents of ad-bidding technology say it allows advertisers to show more specific ads to target audiences.

Sociomantic’s Southeast Asia managing director is Rohit Kumar, a former Google employee.

The four year-old startup has been expanding since 2011 across Europe and in 2012 to Sao Paulo and New York. In 2013, it opened offices in San Francisco, Chicago and Mumbai. The 120-staff company said it did not receive external funding.

Sociomantic competes with other bidding exchanges such as Goggle’s Invite Media , San Francisco-based Triggit and AdzCentral in Singapore. In Southeast Asia, it wants to offer companies a way to advertise on Facebook Exchange, which would be a premiere for the region.

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