Go-Jek reveals new brands for Thailand and Vietnam

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Indonesian ride-hailing app Go-Jek revealed the names and branding for the separate units it is establishing in Thailand and Vietnam, two countries which are part of the company’s $500 million regional expansion plan, Tech in Asia reported.

In Vietnam, Go-Jek’s services will be provided by “Go-Viet.” It will begin beta testing in July before a full launch in the following months, Go-Jek said in a statement. In Thailand, Go-Jek’s local unit “Get” is still in “consultations” with “various local stakeholders including the government, driver-partners and consumers.”

Both new companies will initially offer ride-hailing and logistics services, with food delivery and digital payments set to follow at a later date, Go-Jek said. Interestingly, the two brands significantly diverge from Go-Jek’s original branding.

Go-Jek initially said that operations in new markets will be run by local founding teams. Go-Jek itself would provide technological support and expertise to these local companies, which would be free to “determine their own brands and identities to ensure good traction in each new market.”

The company’s co-founder and CEO Nadiem Makarim told Channel News Asia at the time that the firm would “put a lot of trust in the autonomy of the local teams and have them make autonomous and critical strategic decisions about where to go.”

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Reading Time: 1 minute

Indonesian ride-hailing app Go-Jek revealed the names and branding for the separate units it is establishing in Thailand and Vietnam, two countries which are part of the company’s $500 million regional expansion plan, Tech in Asia reported.

Reading Time: 1 minute

Indonesian ride-hailing app Go-Jek revealed the names and branding for the separate units it is establishing in Thailand and Vietnam, two countries which are part of the company’s $500 million regional expansion plan, Tech in Asia reported.

In Vietnam, Go-Jek’s services will be provided by “Go-Viet.” It will begin beta testing in July before a full launch in the following months, Go-Jek said in a statement. In Thailand, Go-Jek’s local unit “Get” is still in “consultations” with “various local stakeholders including the government, driver-partners and consumers.”

Both new companies will initially offer ride-hailing and logistics services, with food delivery and digital payments set to follow at a later date, Go-Jek said. Interestingly, the two brands significantly diverge from Go-Jek’s original branding.

Go-Jek initially said that operations in new markets will be run by local founding teams. Go-Jek itself would provide technological support and expertise to these local companies, which would be free to “determine their own brands and identities to ensure good traction in each new market.”

The company’s co-founder and CEO Nadiem Makarim told Channel News Asia at the time that the firm would “put a lot of trust in the autonomy of the local teams and have them make autonomous and critical strategic decisions about where to go.”

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