Google enters online travel industry

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Google is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East.

According to independent researcher PhoCusWright, US and Europeans tourism’s share of the international market is set to decrease as more developing nations increase their travel options.  According to a report they published this week, online travel bookings will soon represent one third of all bookings, and international travel will increase by 6%.

 

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Reading Time: 1 minute

Google is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East.

Reading Time: 1 minute

Google is actively attempting to break into the worldwide $300bn a year online travel industry.  While the US and Europe have long since been active purchasers of travel online, accounting for 75% of online travel bookings, their tourists represent only 67% of travelers internationally. This leaves great potential for Google to move into more untapped markets in South America and in the Middle East.

According to independent researcher PhoCusWright, US and Europeans tourism’s share of the international market is set to decrease as more developing nations increase their travel options.  According to a report they published this week, online travel bookings will soon represent one third of all bookings, and international travel will increase by 6%.

 

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