Harley-Davidson rides into Cambodia

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Iconic US motorcycle maker Harley-Davidson will open its first dealership in Cambodia in June this year, following premium vehicle brands such as BMW and Rolls Royce which also set up shop recently in the country.

The new Harley-Davidson shop, which will be located opposite Phnom Penh International Airport, is targeting  motorcycle enthusiasts among Cambodia’s more affluent classes, Steve Beattie, general manager of Harley-Davidson Phnom Penh, was quoted by Phnom Penh Post.

He added that the growth of the Cambodian economy and the country’s growing middle class made the country an “attractive market for high-end motorcycles,” though it will take some time for a return on investment of the shop.

In addition to selling a wide range of Harley-Davidson motorcycles, accessories and brand merchandise, the dealership will employ an in-house mechanic who will be able to customise products for customers.

Local Cambodian investment company HGB Group, owned by business couple Ngov Leang Houth and Heng Guech Buoy, holds the franchise rights for the Harley-Davidson brand and also has Rolls-Royce, Bentley, Mazda, Kia, Volkswagen and Kawasaki in their portfolio.

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Iconic US motorcycle maker Harley-Davidson will open its first dealership in Cambodia in June this year, following premium vehicle brands such as BMW and Rolls Royce which also set up shop recently in the country. The new Harley-Davidson shop, which will be located opposite Phnom Penh International Airport, is targeting  motorcycle enthusiasts among Cambodia’s more affluent classes, Steve Beattie, general manager of Harley-Davidson Phnom Penh, was quoted by Phnom Penh Post. He added that the growth of the Cambodian economy and the country’s growing middle class made the country an "attractive market for high-end motorcycles," though it will take some...

Reading Time: 1 minute

Iconic US motorcycle maker Harley-Davidson will open its first dealership in Cambodia in June this year, following premium vehicle brands such as BMW and Rolls Royce which also set up shop recently in the country.

The new Harley-Davidson shop, which will be located opposite Phnom Penh International Airport, is targeting  motorcycle enthusiasts among Cambodia’s more affluent classes, Steve Beattie, general manager of Harley-Davidson Phnom Penh, was quoted by Phnom Penh Post.

He added that the growth of the Cambodian economy and the country’s growing middle class made the country an “attractive market for high-end motorcycles,” though it will take some time for a return on investment of the shop.

In addition to selling a wide range of Harley-Davidson motorcycles, accessories and brand merchandise, the dealership will employ an in-house mechanic who will be able to customise products for customers.

Local Cambodian investment company HGB Group, owned by business couple Ngov Leang Houth and Heng Guech Buoy, holds the franchise rights for the Harley-Davidson brand and also has Rolls-Royce, Bentley, Mazda, Kia, Volkswagen and Kawasaki in their portfolio.

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