Hello Kitty craze causes pandemonium in Singapore

Reading Time: 2 minutes

Hello-Kitty-SkeletonAn encompassing treasure of high regard, perceived as odd to some Westerners, yet capable of moving masses in the East. Hello Kitty is a respected and famous icon that is no more than 40 years old, and epitomizes “kawaii,” whom in which, is on par with Mickey Mouse’s fame.

As May 2013 concluded, US fast food giant McDonald’s began selling a series called the “Fairy Tale” collection, a line of Hello Kitty plush toys in outfits that were inspired by famous fairy tales from around the world. Each one of them scheduled to a date for their release, and costing S$4.60 ($3.62) each (with an extra value meal purchase, of course).Yet on June 26 2013, the final offering was released: a black Hello Kitty with a white skeleton and pink bow, inspired by the Germany fairy tale “Singing Bone”, the toy that would raise hell.

Like black magic voodoo it began before the crack of midnight on Thursday, sparking formations of large tangled lines in front of McDonald’s chains across Singapore. Chaos flourished in the lines, as the brand loyalists began fighting one another, the police rushing to restore order.

And as quickly as it appeared on that night, stock vanished in a day, with a relinquished thirst among the empty handed, who would later endure through a heftier suffering, the internet market. Re-sellers of the limited edition toy took advantage of the frenzy online, selling them to upwards of 10 times their original price, with a notable auction on eBay fetching S$126,000 ($99,472).

Hello Kitty fans would later storm the McDonald’s Singapore Facebook, voicing concerns of discontentment with the void in their lives. One commenter noted, “This is a sad day for Singapore”, another adding, “This is absolutely ruining the Singapore reputation. Poor management and irresponsible,” and even one bellowing, “I went to work feeling that I was the most unlucky person on earth for not being able to even secure a kitty.”

It is not unlikely that such a product can rile up a people’s insatiable cravings, much like the United States’ toy craze of Tickle Me Elmo back in December 1996 that lead to stampedes causing injuries to Clerk Robert Waller, a Wal-Mart employee at the time.

It is a phenomenon, a spectacle, which moves a nation’s wanting hand.

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid

Reading Time: 2 minutes

An encompassing treasure of high regard, perceived as odd to some Westerners, yet capable of moving masses in the East. Hello Kitty is a respected and famous icon that is no more than 40 years old, and epitomizes “kawaii,” whom in which, is on par with Mickey Mouse’s fame.

Reading Time: 2 minutes

Hello-Kitty-SkeletonAn encompassing treasure of high regard, perceived as odd to some Westerners, yet capable of moving masses in the East. Hello Kitty is a respected and famous icon that is no more than 40 years old, and epitomizes “kawaii,” whom in which, is on par with Mickey Mouse’s fame.

As May 2013 concluded, US fast food giant McDonald’s began selling a series called the “Fairy Tale” collection, a line of Hello Kitty plush toys in outfits that were inspired by famous fairy tales from around the world. Each one of them scheduled to a date for their release, and costing S$4.60 ($3.62) each (with an extra value meal purchase, of course).Yet on June 26 2013, the final offering was released: a black Hello Kitty with a white skeleton and pink bow, inspired by the Germany fairy tale “Singing Bone”, the toy that would raise hell.

Like black magic voodoo it began before the crack of midnight on Thursday, sparking formations of large tangled lines in front of McDonald’s chains across Singapore. Chaos flourished in the lines, as the brand loyalists began fighting one another, the police rushing to restore order.

And as quickly as it appeared on that night, stock vanished in a day, with a relinquished thirst among the empty handed, who would later endure through a heftier suffering, the internet market. Re-sellers of the limited edition toy took advantage of the frenzy online, selling them to upwards of 10 times their original price, with a notable auction on eBay fetching S$126,000 ($99,472).

Hello Kitty fans would later storm the McDonald’s Singapore Facebook, voicing concerns of discontentment with the void in their lives. One commenter noted, “This is a sad day for Singapore”, another adding, “This is absolutely ruining the Singapore reputation. Poor management and irresponsible,” and even one bellowing, “I went to work feeling that I was the most unlucky person on earth for not being able to even secure a kitty.”

It is not unlikely that such a product can rile up a people’s insatiable cravings, much like the United States’ toy craze of Tickle Me Elmo back in December 1996 that lead to stampedes causing injuries to Clerk Robert Waller, a Wal-Mart employee at the time.

It is a phenomenon, a spectacle, which moves a nation’s wanting hand.

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid