How Southeast Asia’s wealthy like to fly

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Thai Royal classThe battle for low-budget passengers is only one side of Asia’s thriving air travel business. Airlines are increasingly targeting the wealthy and are beefing up their luxury offers on board, among them Thai Airways, Singapore Airlines, Malaysia Airlines and even Garuda,

Singapore Airlines’ offers for passengers with first-class tickets include limousine pick-ups and on-board chefs, first-class seats designed by BMW’s design unit and first-class suites on board of the Airbus A380 with a separate bed with full-sized pillows and Givency linens. The entertainment system includes 238 movies, 228 TV programmes, 30 hours of short features, 800 music CDs and audio books.

Thai Airways offers what it calls the Royal First Class on Boeing 747 and Airbus A380. The programme includes an electronically controlled sleeper seating, an opulent in-flight entertainment system, Thai master chefs for in-flight cuisine and comfort wear and slippers for longer flight, as well as top-brand toiletries.

Malaysia Airlines began serving caviar and lobster to first-class passengers on some routes in 2012 by a chef-on-call, and has introduced first-class travel on its services from Kuala Lumpur to Hong Kong and Paris. First-class passengers have access to Golden Lounges at the airports, are provided a full-size bed including ottoman, full-quilt mattresses, cotton pajamas and Aigner toiletries.

Garuda Indonesia plans to launch its first direct Jakarta to London service in 2013 with its new Boeing 777-300ER equipped with eight first-class suites. The suites, featuring outsize seats that can be converted into full-flat beds, will offer live broadcast from six global channels and WiFi connection. Pre-flight services will include a limousine pick-up and a personal butler. Passengers will be pampered by a chef on board and can enjoy in-flight entertainment on a 23.5-inch touch-screen LCD, the airlines announced.

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Reading Time: 2 minutes

The battle for low-budget passengers is only one side of Asia’s thriving air travel business. Airlines are increasingly targeting the wealthy and are beefing up their luxury offers on board, among them Thai Airways, Singapore Airlines, Malaysia Airlines and even Garuda,

Reading Time: 2 minutes

Thai Royal classThe battle for low-budget passengers is only one side of Asia’s thriving air travel business. Airlines are increasingly targeting the wealthy and are beefing up their luxury offers on board, among them Thai Airways, Singapore Airlines, Malaysia Airlines and even Garuda,

Singapore Airlines’ offers for passengers with first-class tickets include limousine pick-ups and on-board chefs, first-class seats designed by BMW’s design unit and first-class suites on board of the Airbus A380 with a separate bed with full-sized pillows and Givency linens. The entertainment system includes 238 movies, 228 TV programmes, 30 hours of short features, 800 music CDs and audio books.

Thai Airways offers what it calls the Royal First Class on Boeing 747 and Airbus A380. The programme includes an electronically controlled sleeper seating, an opulent in-flight entertainment system, Thai master chefs for in-flight cuisine and comfort wear and slippers for longer flight, as well as top-brand toiletries.

Malaysia Airlines began serving caviar and lobster to first-class passengers on some routes in 2012 by a chef-on-call, and has introduced first-class travel on its services from Kuala Lumpur to Hong Kong and Paris. First-class passengers have access to Golden Lounges at the airports, are provided a full-size bed including ottoman, full-quilt mattresses, cotton pajamas and Aigner toiletries.

Garuda Indonesia plans to launch its first direct Jakarta to London service in 2013 with its new Boeing 777-300ER equipped with eight first-class suites. The suites, featuring outsize seats that can be converted into full-flat beds, will offer live broadcast from six global channels and WiFi connection. Pre-flight services will include a limousine pick-up and a personal butler. Passengers will be pampered by a chef on board and can enjoy in-flight entertainment on a 23.5-inch touch-screen LCD, the airlines announced.

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