MG brand to get second life in Malaysia

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MG6The former British sports car brand MG is set for a revival in Malaysia through a joint venture between Malaysia-based Federal Auto Holdings Bhd (FAHB) and China’s SAIC Motor Corp Ltd (SAIC), the brand owner of MG.

FAHB is a leading automotive company in Malaysia, while SAIC is China’s largest listed vehicle manufacturer. In a statement made on April 12, FAHB said the companies have signed a memorandum of understanding to conduct due diligence and feasibility studies on the reintroduction of the MG brand in Malaysia, which would also include assembling operations.

FAHB, which most Malaysians know as a long-time Volvo dealer, also runs VW and Mitsubishi dealerships and is a wholly-owned subsidiary of MBM Resources Berhad, which is also a stakeholder in Perodua.

SAIC acquired the MG brand in 2007 under the condition that it retains its ‘British heritage and character’.

The MG Car Company was founded in the 1920s and has been best known for its two-seat open sports cars. Over the past two decades, it had different owners, among them British Aerospace, BMW and Nanjing Automobile Group.

Today, a wholly-owned subsidiary of SAIC, MG Motor UK Ltd headquartered in Birmingham, UK, undertakes product design, development, assembly and marketing of MG vehicles.

 

 

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Reading Time: 1 minute

The former British sports car brand MG is set for a revival in Malaysia through a joint venture between Malaysia-based Federal Auto Holdings Bhd (FAHB) and China’s SAIC Motor Corp Ltd (SAIC), the brand owner of MG.

Reading Time: 1 minute

MG6The former British sports car brand MG is set for a revival in Malaysia through a joint venture between Malaysia-based Federal Auto Holdings Bhd (FAHB) and China’s SAIC Motor Corp Ltd (SAIC), the brand owner of MG.

FAHB is a leading automotive company in Malaysia, while SAIC is China’s largest listed vehicle manufacturer. In a statement made on April 12, FAHB said the companies have signed a memorandum of understanding to conduct due diligence and feasibility studies on the reintroduction of the MG brand in Malaysia, which would also include assembling operations.

FAHB, which most Malaysians know as a long-time Volvo dealer, also runs VW and Mitsubishi dealerships and is a wholly-owned subsidiary of MBM Resources Berhad, which is also a stakeholder in Perodua.

SAIC acquired the MG brand in 2007 under the condition that it retains its ‘British heritage and character’.

The MG Car Company was founded in the 1920s and has been best known for its two-seat open sports cars. Over the past two decades, it had different owners, among them British Aerospace, BMW and Nanjing Automobile Group.

Today, a wholly-owned subsidiary of SAIC, MG Motor UK Ltd headquartered in Birmingham, UK, undertakes product design, development, assembly and marketing of MG vehicles.

 

 

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