Jakarta, a new Muslim fashion hub (video)

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Islamic fashion fair JakartaThe world’s most populous Muslim country, Indonesia, is working on raising its presence in the global fashion industry, but not in an ordinary way.

The nation’s capital Jakarta aims for nothing less than to grow to the ‘Paris of Muslim fashion,’ which became evident during the Indonesia Islamic Fashion Fair held at the Jakarta Convention Center on May 31.

The government, together with the organisers, on the occasion expressed their desire to turn Jakarta into the global Islamic fashion capital by 2020 by supporting Indonesian designers and fashion entrepreneurs and provide them a stage with a worldwide audience.

More than 180 foreign and local brands showcased their latest creations at the fair, with names that are not overly popular in the Western world, but soon might be: Nieta Alphiana Chandrajani Hidayani, Yuyuk Nurmaisyah, Malik Moestaram, Itang Yunasz, Irna Mutiara, Monika Jufry, Ronald V Gaghana and Dian Pelangi – and creation with intriguing names such as ‘Ramadan Rose’ or a hijab line called ‘Mae’.

HijabThereby, the focus lies especially on luxury couture targeting a customer bracket of young, self-confident Muslim consumers that have – or are expected to have in the near future – the necessary spending power for upmarket abayas, hijabs and else.

The initiative is supported by Western fashion designers many of whom have already embarked on designing Islamic fashion to tap a growing niche market especially of Muslim women, presenting designs inspired by the Arabian culture and symbolism.

The global Muslim fashion industry is estimated at an annual value of $96 billion and has experienced rapid growth in the past. It is also part of the concept of a new, universal halal industry that not only encompasses halal food, but everything that makes an impact in a modernised Muslim consumer society.

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Reading Time: 2 minutes

The world’s most populous Muslim country, Indonesia, is working on raising its presence in the global fashion industry, but not in an ordinary way.

Reading Time: 2 minutes

Islamic fashion fair JakartaThe world’s most populous Muslim country, Indonesia, is working on raising its presence in the global fashion industry, but not in an ordinary way.

The nation’s capital Jakarta aims for nothing less than to grow to the ‘Paris of Muslim fashion,’ which became evident during the Indonesia Islamic Fashion Fair held at the Jakarta Convention Center on May 31.

The government, together with the organisers, on the occasion expressed their desire to turn Jakarta into the global Islamic fashion capital by 2020 by supporting Indonesian designers and fashion entrepreneurs and provide them a stage with a worldwide audience.

More than 180 foreign and local brands showcased their latest creations at the fair, with names that are not overly popular in the Western world, but soon might be: Nieta Alphiana Chandrajani Hidayani, Yuyuk Nurmaisyah, Malik Moestaram, Itang Yunasz, Irna Mutiara, Monika Jufry, Ronald V Gaghana and Dian Pelangi – and creation with intriguing names such as ‘Ramadan Rose’ or a hijab line called ‘Mae’.

HijabThereby, the focus lies especially on luxury couture targeting a customer bracket of young, self-confident Muslim consumers that have – or are expected to have in the near future – the necessary spending power for upmarket abayas, hijabs and else.

The initiative is supported by Western fashion designers many of whom have already embarked on designing Islamic fashion to tap a growing niche market especially of Muslim women, presenting designs inspired by the Arabian culture and symbolism.

The global Muslim fashion industry is estimated at an annual value of $96 billion and has experienced rapid growth in the past. It is also part of the concept of a new, universal halal industry that not only encompasses halal food, but everything that makes an impact in a modernised Muslim consumer society.

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