Inside Investor is media partner for Oxford forum

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Inside Investor’s role will be to expand awareness of the event among the global media as well as provide in-depth coverage of the two days through its various print and digital platforms. The Forum, to be held at the Mandarin Oriental, is organised by the Saïd Business School of the University of Oxford, United Kingdom. The Inaugural Forum was held in 2010 in Oxford, England.

Kamran Saddique, CEO of Inside Investor, said he was delighted his company could play an important role in ensuring the success of this highly relevant Forum, which brings together some of the world’s leading experts in Islamic socio-economic trends and finance.

“There has been an amazing growth in awareness of Islamic finance over the past few years. However, while the finance part is more than catered for, few organisations delve into the issues of branding and marketing,” said Mr Saddique.

“After all, sales are dependent on marketing and how you market Islamic products and instruments is indeed a specialised area. That is why we are honoured to be part of the 2nd Oxford Global Islamic Branding and Marketing Forum.”

The theme of the Forum is ‘The Muslim World Today’. It will bring together Muslim and non-Muslim leaders and companies from the UK, USA, the Middle East, South and Southeast Asia to discuss the key issues, opportunities and challenges in engaging the growing Muslim market.

It is estimated that the market for Shariah compliant products is worth more than US$2 trillion. Global business leaders are well aware of the powerful voice presented by Muslim consumers, but they are yet to fully understand how to cater to this influential market. Muslim companies eager to capitalise on this global market face major challenges in learning and applying successful branding and marketing skills and techniques.

Dr Paul Temporal, who leads Islamic branding and marketing work at the Saïd Business School, said: “We look forward to working with Inside Investor in making this Forum a success and a ‘must attend’ event for those from the public and private sectors wishing to understand and explore the growing global Muslim market.”

Among the topics to be addressed in the Forum are: The Future of the Muslim World, Understanding Muslim Youth, the importance of promoting a global understanding of Islam and speaker sessions.

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Reading Time: 2 minutes

Reading Time: 2 minutes

Inside Investor’s role will be to expand awareness of the event among the global media as well as provide in-depth coverage of the two days through its various print and digital platforms. The Forum, to be held at the Mandarin Oriental, is organised by the Saïd Business School of the University of Oxford, United Kingdom. The Inaugural Forum was held in 2010 in Oxford, England.

Kamran Saddique, CEO of Inside Investor, said he was delighted his company could play an important role in ensuring the success of this highly relevant Forum, which brings together some of the world’s leading experts in Islamic socio-economic trends and finance.

“There has been an amazing growth in awareness of Islamic finance over the past few years. However, while the finance part is more than catered for, few organisations delve into the issues of branding and marketing,” said Mr Saddique.

“After all, sales are dependent on marketing and how you market Islamic products and instruments is indeed a specialised area. That is why we are honoured to be part of the 2nd Oxford Global Islamic Branding and Marketing Forum.”

The theme of the Forum is ‘The Muslim World Today’. It will bring together Muslim and non-Muslim leaders and companies from the UK, USA, the Middle East, South and Southeast Asia to discuss the key issues, opportunities and challenges in engaging the growing Muslim market.

It is estimated that the market for Shariah compliant products is worth more than US$2 trillion. Global business leaders are well aware of the powerful voice presented by Muslim consumers, but they are yet to fully understand how to cater to this influential market. Muslim companies eager to capitalise on this global market face major challenges in learning and applying successful branding and marketing skills and techniques.

Dr Paul Temporal, who leads Islamic branding and marketing work at the Saïd Business School, said: “We look forward to working with Inside Investor in making this Forum a success and a ‘must attend’ event for those from the public and private sectors wishing to understand and explore the growing global Muslim market.”

Among the topics to be addressed in the Forum are: The Future of the Muslim World, Understanding Muslim Youth, the importance of promoting a global understanding of Islam and speaker sessions.

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