Introducing Google Chromecast

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chromecast1On Wednesday, July 24, Google unveiled what could be the next big thing in the home television industry. Google Chromecast is a tiny $35 device that plugs into a television’s HDMI port and wirelessly connects the television to the user’s laptop and mobile devices. This allows the user to stream internet content on their TV screens, and use their wireless devices and laptops as remote controls.

Google released another TV-internet device in 2010 called Google TV that was a failure. The trouble with Google TV was the complexity and price of the system, and it never took off. By contrast, Google Chromecast is simplicity itself. You simply plug the device in, connect to it wirelessly, and go.

Chromecast’s $35 dollar price tag is also likely to boost its sales. At that price, it is the cheapest of the TV-internet devices to date. Apple TV, which operates similarly to Chromecast, sells for $95 and Microsoft Xbox, which also provides a similar function, sells for a minimum of $199.

Moreover, even with Apple TV’s $95 price tag, it has sold around 13 million units to date. Though it was released way back in 2007, half of those 13 million sales have been in the past year, indicating that the consumer market is primed and ready for TV-internet devices. Easy to use, affordable products like Chromecast stand to win big.

A further advantage that Chromecast has is that it is compatible with a range of wireless devices, including both Android and Apple operating systems. Apple TV, which currently enjoys by far the largest market share in TV-internet devices, is only compatible with Apple products.

Also, Apple TV is simply an aging technology. The six years since Apple TV was released is a lifetime in the fast-paced world of media technology. Chromecast thus provides a variety of nifty features that Apple TV does not, like multiscreen features and synchronized media playback across multiple devices.

There is something of a rebirth in competition for the TV market going on between tech companies. Amazon is developing a set-top box to stream internet video and Apple is working on a new TV device as well, according to reports in the Wall Street Journal. All of these companies seem to have gained newfound appreciate for the idea that, even though the world is getting more interconnected and mobile technology is becoming ubiquitous, people still want to enjoy the old-fashioned pleasure of watching movies and TV on the large screen in their family living rooms.

Chromecast is currently available for sale at Bestbuy.com, Amazon.com, and in Google’s online store. Based on its success, this little device might be sold already embedded in televisions in the near future.

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Reading Time: 2 minutes

On Wednesday, July 24, Google unveiled what could be the next big thing in the home television industry. Google Chromecast is a tiny $35 device that plugs into a television’s HDMI port and wirelessly connects the television to the user’s laptop and mobile devices. This allows the user to stream internet content on their TV screens, and use their wireless devices and laptops as remote controls.

Reading Time: 2 minutes

chromecast1On Wednesday, July 24, Google unveiled what could be the next big thing in the home television industry. Google Chromecast is a tiny $35 device that plugs into a television’s HDMI port and wirelessly connects the television to the user’s laptop and mobile devices. This allows the user to stream internet content on their TV screens, and use their wireless devices and laptops as remote controls.

Google released another TV-internet device in 2010 called Google TV that was a failure. The trouble with Google TV was the complexity and price of the system, and it never took off. By contrast, Google Chromecast is simplicity itself. You simply plug the device in, connect to it wirelessly, and go.

Chromecast’s $35 dollar price tag is also likely to boost its sales. At that price, it is the cheapest of the TV-internet devices to date. Apple TV, which operates similarly to Chromecast, sells for $95 and Microsoft Xbox, which also provides a similar function, sells for a minimum of $199.

Moreover, even with Apple TV’s $95 price tag, it has sold around 13 million units to date. Though it was released way back in 2007, half of those 13 million sales have been in the past year, indicating that the consumer market is primed and ready for TV-internet devices. Easy to use, affordable products like Chromecast stand to win big.

A further advantage that Chromecast has is that it is compatible with a range of wireless devices, including both Android and Apple operating systems. Apple TV, which currently enjoys by far the largest market share in TV-internet devices, is only compatible with Apple products.

Also, Apple TV is simply an aging technology. The six years since Apple TV was released is a lifetime in the fast-paced world of media technology. Chromecast thus provides a variety of nifty features that Apple TV does not, like multiscreen features and synchronized media playback across multiple devices.

There is something of a rebirth in competition for the TV market going on between tech companies. Amazon is developing a set-top box to stream internet video and Apple is working on a new TV device as well, according to reports in the Wall Street Journal. All of these companies seem to have gained newfound appreciate for the idea that, even though the world is getting more interconnected and mobile technology is becoming ubiquitous, people still want to enjoy the old-fashioned pleasure of watching movies and TV on the large screen in their family living rooms.

Chromecast is currently available for sale at Bestbuy.com, Amazon.com, and in Google’s online store. Based on its success, this little device might be sold already embedded in televisions in the near future.

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