Japan: Woman forced to put on bunny ears for missing sales targets

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Kanebo management
Kanebo management at a press conference

A woman employed by Japanese cosmetics maker Kanebo was forced to wear bunny ears as a penalty for missing her sales targets, local media reported on July 4.

The woman, who was not named, was asked by her superiors to put on oversized bunny ears from a costume, and pictures were taken of her in the outfit which were later used in training programmes for sales personnel. She was also forced to wear other “funny” costumes for the same purpose.

The woman quit the company and sued for compensation of around $33,000 for mental distress and humiliation. A court later ordered Kanebo to pay just $2,200. Reportedly the case in addition as been settled out of court with an unknown sum paid by Kanebo.

Kanebo is internationally known as a manufacturer of premium-brand cosmetics with a number of Japanese celebrities advertising for the firm. It was in the news lately for a recall of its flagship skin-whitening products throughout Asia which are now banned in most ASEAN countries due to health concerns, a big financial backlash for the firm.

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Reading Time: 1 minute

Kanebo management at a press conference

A woman employed by Japanese cosmetics maker Kanebo was forced to wear bunny ears as a penalty for missing her sales targets, local media reported on July 4.

Reading Time: 1 minute

Kanebo management
Kanebo management at a press conference

A woman employed by Japanese cosmetics maker Kanebo was forced to wear bunny ears as a penalty for missing her sales targets, local media reported on July 4.

The woman, who was not named, was asked by her superiors to put on oversized bunny ears from a costume, and pictures were taken of her in the outfit which were later used in training programmes for sales personnel. She was also forced to wear other “funny” costumes for the same purpose.

The woman quit the company and sued for compensation of around $33,000 for mental distress and humiliation. A court later ordered Kanebo to pay just $2,200. Reportedly the case in addition as been settled out of court with an unknown sum paid by Kanebo.

Kanebo is internationally known as a manufacturer of premium-brand cosmetics with a number of Japanese celebrities advertising for the firm. It was in the news lately for a recall of its flagship skin-whitening products throughout Asia which are now banned in most ASEAN countries due to health concerns, a big financial backlash for the firm.

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