Japanese restaurant chains show appetite for Thailand

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todaiA number of small and medium-sized Japanese restaurant chains is eyeing to expand to Thailand despite the current unrest, as Thais are increasingly getting hungry for Japanese cuisine, the Bangkok Post reported.

Among the new and potential arrivals are Miguen, a healthy soba restaurant, Croissant Donut New York, which offers oil-free half-croissants half-doughnuts, Cup’n Roll, a popular sushi spot from Mikawa and Aiji, Tenjin, an award-winning udon restaurant from Yokohama, Todai Ramen, a popular ramen brand from Tokushima, Kinshiro, focusing on noodles and Japanese specialties and Matsuya, a popular beef bowl and gyudon restaurant.

Todai Ramen and the Tenjin udon restaurant chain plan to make their debuts in Thailand next year while Kinshiro is currently seeking Thai partners. A Miguen executive said the company will seek more opportunities for its soba noodle restaurant outside Japan because beef consumption in Japan is declining year-by-year while the price of beef continues to rise. Cup’n Roll has been in talks with 30 Thai companies to jointly operate sushi restaurants in Thailand.

Kaoru Imai, president of Pantes Co, the operator of Croissant Donut New York, said the company has formed a joint venture with a Thai partner and plans to open its first outlet in Bangkok in the fourth qaurter of 2014. In addition to Thailand, the company has also been talking to potential investors in China, Cambodia and the Philippines about opening outlets in those countries.

Apart from small and medium Japanese restaurants, the Matsuya brand, which has over 1,000 branches in Japan will also plan to bring its Japanese kitchen to Bangkok with its signature gyudon or Japanese beef bowl.

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Reading Time: 2 minutes

A number of small and medium-sized Japanese restaurant chains is eyeing to expand to Thailand despite the current unrest, as Thais are increasingly getting hungry for Japanese cuisine, the Bangkok Post reported.

Reading Time: 2 minutes

todaiA number of small and medium-sized Japanese restaurant chains is eyeing to expand to Thailand despite the current unrest, as Thais are increasingly getting hungry for Japanese cuisine, the Bangkok Post reported.

Among the new and potential arrivals are Miguen, a healthy soba restaurant, Croissant Donut New York, which offers oil-free half-croissants half-doughnuts, Cup’n Roll, a popular sushi spot from Mikawa and Aiji, Tenjin, an award-winning udon restaurant from Yokohama, Todai Ramen, a popular ramen brand from Tokushima, Kinshiro, focusing on noodles and Japanese specialties and Matsuya, a popular beef bowl and gyudon restaurant.

Todai Ramen and the Tenjin udon restaurant chain plan to make their debuts in Thailand next year while Kinshiro is currently seeking Thai partners. A Miguen executive said the company will seek more opportunities for its soba noodle restaurant outside Japan because beef consumption in Japan is declining year-by-year while the price of beef continues to rise. Cup’n Roll has been in talks with 30 Thai companies to jointly operate sushi restaurants in Thailand.

Kaoru Imai, president of Pantes Co, the operator of Croissant Donut New York, said the company has formed a joint venture with a Thai partner and plans to open its first outlet in Bangkok in the fourth qaurter of 2014. In addition to Thailand, the company has also been talking to potential investors in China, Cambodia and the Philippines about opening outlets in those countries.

Apart from small and medium Japanese restaurants, the Matsuya brand, which has over 1,000 branches in Japan will also plan to bring its Japanese kitchen to Bangkok with its signature gyudon or Japanese beef bowl.

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