KKR places bet on Vietnam consumers

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Popular food brands by Vietnam’s Masan Consumer Corporation

US-based investment firm Kohlberg Kravis Roberts (KKR) is stepping up its investment into one of the largest food producers in Vietnam, Masan Consumer Corporation.

KKR has said it will almost double its stake by $200 million to $359 million on the back of rising consumer spending in Vietnam, the investment giant said in a release on January 10.

Masan Consumer Corporation  is part of Masan Group, one of the largest publicly-listed private sector groups in Vietnam focusing on the country’s consumption, resources and financial services sectors. Masan Consumer is currently a market leader in sauces, instant noodles and instant coffee categories and has built its leadership position with some of the most recognised and trusted consumer brands.

KKR firstly invested in Masan Consumer in April 2011 with $159 million. The Masan Consumer investment is the first since KKR opened its Singapore office and adds to the largest-ever private equity investment in Vietnam.

“Doubling our investment in less than two years demonstrates our strong conviction in Vietnam’s growth story, Masan Group as our partner of choice in Vietnam and Masan Consumer as a leading Vietnam consumption platform,” Ming Lu, member of KKR and regional head of Southeast Asia, said in the release.

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Reading Time: 1 minute

Popular food brands by Vietnam’s Masan Consumer Corporation

US-based investment firm Kohlberg Kravis Roberts (KKR) is stepping up its investment into one of the largest food producers in Vietnam, Masan Consumer Corporation.

Reading Time: 1 minute

Popular food brands by Vietnam’s Masan Consumer Corporation

US-based investment firm Kohlberg Kravis Roberts (KKR) is stepping up its investment into one of the largest food producers in Vietnam, Masan Consumer Corporation.

KKR has said it will almost double its stake by $200 million to $359 million on the back of rising consumer spending in Vietnam, the investment giant said in a release on January 10.

Masan Consumer Corporation  is part of Masan Group, one of the largest publicly-listed private sector groups in Vietnam focusing on the country’s consumption, resources and financial services sectors. Masan Consumer is currently a market leader in sauces, instant noodles and instant coffee categories and has built its leadership position with some of the most recognised and trusted consumer brands.

KKR firstly invested in Masan Consumer in April 2011 with $159 million. The Masan Consumer investment is the first since KKR opened its Singapore office and adds to the largest-ever private equity investment in Vietnam.

“Doubling our investment in less than two years demonstrates our strong conviction in Vietnam’s growth story, Masan Group as our partner of choice in Vietnam and Masan Consumer as a leading Vietnam consumption platform,” Ming Lu, member of KKR and regional head of Southeast Asia, said in the release.

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