Kurdistan start-up to introduce e-commerce platform

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ifroshifrosh, one of the first startups in Iraqi Kurdistan will introduce an online, community-based marketplace to connect merchants and consumers. The name, ifrosh, comes from the Kurdish word ‘to sell’, and is currently running a test period on the American University of Iraq, Sulamaini (AUIS) campus before launching in beta at the end of the summer this year, Wamda reported.

The platform has been launched by Amed Latif Omar and Banu Ibrahim Ali, the two Iraqi-Kurdish co-founders of ifrosh.

Merchants can register to sell their wares on the site where consumers can search for products either by name, product ID number, or through vendors they already trust.

To build this trust, the site allows consumers to rate and write reviews about their experiences with specific sellers. The site also offers a social media-type ‘follow’ option for consumers to stay connected with their favorite vendors.

Omar and Ali, along with a team of five other designers and developers, have designed the site to facilitate easy communication between sellers and buyers, one of the most important foundations for ifrosh’s model, adds Ali, the startup’s COO. There is a culture in Iraqi Kurdistan against bargaining over prices face to face, according to Latif. Moving this process online will make it easier for consumers to negotiate for good prices.

In ifrosh’s model, actual financial transactions between buyers and sellers do not take place online. The website is a space for merchants and consumers to connect and negotiate a price. They then agree on a place to meet in person to complete the transaction.

In the future, Omar and Ali are considering adding online delivery and payment if there’s the demand from ifrosh’s users.

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Reading Time: 2 minutes

ifrosh, one of the first startups in Iraqi Kurdistan will introduce an online, community-based marketplace to connect merchants and consumers. The name, ifrosh, comes from the Kurdish word ‘to sell’, and is currently running a test period on the American University of Iraq, Sulamaini (AUIS) campus before launching in beta at the end of the summer this year, Wamda reported.

Reading Time: 2 minutes

ifroshifrosh, one of the first startups in Iraqi Kurdistan will introduce an online, community-based marketplace to connect merchants and consumers. The name, ifrosh, comes from the Kurdish word ‘to sell’, and is currently running a test period on the American University of Iraq, Sulamaini (AUIS) campus before launching in beta at the end of the summer this year, Wamda reported.

The platform has been launched by Amed Latif Omar and Banu Ibrahim Ali, the two Iraqi-Kurdish co-founders of ifrosh.

Merchants can register to sell their wares on the site where consumers can search for products either by name, product ID number, or through vendors they already trust.

To build this trust, the site allows consumers to rate and write reviews about their experiences with specific sellers. The site also offers a social media-type ‘follow’ option for consumers to stay connected with their favorite vendors.

Omar and Ali, along with a team of five other designers and developers, have designed the site to facilitate easy communication between sellers and buyers, one of the most important foundations for ifrosh’s model, adds Ali, the startup’s COO. There is a culture in Iraqi Kurdistan against bargaining over prices face to face, according to Latif. Moving this process online will make it easier for consumers to negotiate for good prices.

In ifrosh’s model, actual financial transactions between buyers and sellers do not take place online. The website is a space for merchants and consumers to connect and negotiate a price. They then agree on a place to meet in person to complete the transaction.

In the future, Omar and Ali are considering adding online delivery and payment if there’s the demand from ifrosh’s users.

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