L’Oréal makes Indonesia production hub

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French company L’Oréal, the world’s largest cosmetics firm owned by Europe’s richest woman Liliane Bettencourt, will invest up to $100 million in Indonesia to build its so far biggest production site ever.

According to a statement by the chairman of the Indonesian Coordinating Investment Board, Chatib Basri, the factory will  be built in the Jababeka industrial complex in West Java starting November 7, 2012 and supplement an existing factory in Java.

L’Oréal is stepping up its production as it considers Indonesia and the surrounding ASEAN countries to have a growing potential in the cosmetics market, Basri said.

The new factory will be operational in 2013 and is designed to produce between 300 and 500 million units of consumer cosmetics products a year, of which three quarters are planned to be exported.

In Asia, L’Oréal currently operates a factory in China and two in Japan. The new factory in Indonesia will act a production hub to supply the entire Southeast Asian region, Jean-Christophe Letellier, president director of L’Oreal Indonesia, said in a press briefing in Jakarta last week.

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Reading Time: 1 minute

French company L’Oréal, the world’s largest cosmetics firm owned by Europe’s richest woman Liliane Bettencourt, will invest up to $100 million in Indonesia to build its so far biggest production site ever.

Reading Time: 1 minute

French company L’Oréal, the world’s largest cosmetics firm owned by Europe’s richest woman Liliane Bettencourt, will invest up to $100 million in Indonesia to build its so far biggest production site ever.

According to a statement by the chairman of the Indonesian Coordinating Investment Board, Chatib Basri, the factory will  be built in the Jababeka industrial complex in West Java starting November 7, 2012 and supplement an existing factory in Java.

L’Oréal is stepping up its production as it considers Indonesia and the surrounding ASEAN countries to have a growing potential in the cosmetics market, Basri said.

The new factory will be operational in 2013 and is designed to produce between 300 and 500 million units of consumer cosmetics products a year, of which three quarters are planned to be exported.

In Asia, L’Oréal currently operates a factory in China and two in Japan. The new factory in Indonesia will act a production hub to supply the entire Southeast Asian region, Jean-Christophe Letellier, president director of L’Oreal Indonesia, said in a press briefing in Jakarta last week.

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