Luxury car maker Morgan enters Philippines

Reading Time: 1 minute

MorganUK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country.

The idea to put up a dealership in the Philippines was hatched three years ago, when investors evaluated the automotive industry and upper class demography, the company said.

Data from the Association of Vehicle Importers and Distributors (AVID) showed sales in luxury cars were basically flat in 2013, with 1,370 units sold from 1,324 a year earlier, up 3.5 per cent.

The partners at Morgan Motor acknowledged the niche market isn’t really growing that fast, “it’s just a constant stream of people who live in very extraordinary places and those who have extraordinary lives,” said Morgan Say, Morgan Motor Philippines president.

“The partners were very much amused with the length of history that the Philippines has had in terms of people who appreciate art… We’ve had several individuals and families who’ve already established their way of life. The Philippines is one of the oldest in terms of being a nation with families that have long thrived since the Spanish era,” Say noted.

Morgan Motor Philippines is White Knight Automobiles Inc., which was formed with Philippine and foreign partners, Say said according to GMA News. Morgan Motor Philippines has a very modest target of selling 10 cars a year and has no plans of overtaking any brand.

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid

Reading Time: 1 minute

UK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country.

Reading Time: 1 minute

MorganUK-based Luxury car maker Morgan Motor Company has entered the Philippine market, opening its first dealership in the ASEAN region, to serve a number of niche buyers in the Southeast Asian country.

The idea to put up a dealership in the Philippines was hatched three years ago, when investors evaluated the automotive industry and upper class demography, the company said.

Data from the Association of Vehicle Importers and Distributors (AVID) showed sales in luxury cars were basically flat in 2013, with 1,370 units sold from 1,324 a year earlier, up 3.5 per cent.

The partners at Morgan Motor acknowledged the niche market isn’t really growing that fast, “it’s just a constant stream of people who live in very extraordinary places and those who have extraordinary lives,” said Morgan Say, Morgan Motor Philippines president.

“The partners were very much amused with the length of history that the Philippines has had in terms of people who appreciate art… We’ve had several individuals and families who’ve already established their way of life. The Philippines is one of the oldest in terms of being a nation with families that have long thrived since the Spanish era,” Say noted.

Morgan Motor Philippines is White Knight Automobiles Inc., which was formed with Philippine and foreign partners, Say said according to GMA News. Morgan Motor Philippines has a very modest target of selling 10 cars a year and has no plans of overtaking any brand.

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid