Malaysia to lure tourists with durian travel packages

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durian1In its quest for ever-new tourism niches, Malaysia Tourism has launched a so-called Deluxe Durian Tour Package for visitors interested in the highly palatable, but nevertheless stinking fruit of which the country considers to have one of the best range of varieties.

The package has already sold 800 times, Malaysia Tourism said, resulting in a revenue of $395,000 for 15 tour groups to Penang this year.

The durian tour offers participants an opportunity to sample fresh high-quality durians in Penang along with a tour of the town’s popular heritage sites. Visitors can feast on durian buffets and taste various types of the Malaysian durian such as Cat Mountain King, Red Prawn and others. Malaysia durians are known to command high prices due to their high demand and limited supply.

“We’ve been promoting Malaysia through durian packages for the past three years in Hong Kong, knowing how much Hongkongers love good durians. This year’s durian tour promotion is also an opportunity to create awareness about the Visit Malaysia Year 2014 campaign,” said Baizuri Baharum, Malaysia Tourism Promotion Board director in Hong Kong.

The success of the durian tour has also sparked the interest of other Hong Kong travel agents such as Morning Star, Wincastle, Miramar and Wing On Travel to offer similar tour packages to Malaysia, he added.

Regarded by many people in Southeast Asia as the “king of fruits”, the durian is distinctive for its large size, strong odour, and formidable thorn-covered husk. Some people regard the durian as pleasantly fragrant;, while others find the aroma overpowering and revolting. The smell evokes reactions from deep appreciation to intense disgust, and has been described variously as almonds, rotten onions, turpentine, raw sewage. The persistence of its odour has led to the fruit’s banishment from certain hotels and public transportation in southeast Asia.

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In its quest for ever-new tourism niches, Malaysia Tourism has launched a so-called Deluxe Durian Tour Package for visitors interested in the highly palatable, but nevertheless stinking fruit of which the country considers to have one of the best range of varieties.

Reading Time: 1 minute

durian1In its quest for ever-new tourism niches, Malaysia Tourism has launched a so-called Deluxe Durian Tour Package for visitors interested in the highly palatable, but nevertheless stinking fruit of which the country considers to have one of the best range of varieties.

The package has already sold 800 times, Malaysia Tourism said, resulting in a revenue of $395,000 for 15 tour groups to Penang this year.

The durian tour offers participants an opportunity to sample fresh high-quality durians in Penang along with a tour of the town’s popular heritage sites. Visitors can feast on durian buffets and taste various types of the Malaysian durian such as Cat Mountain King, Red Prawn and others. Malaysia durians are known to command high prices due to their high demand and limited supply.

“We’ve been promoting Malaysia through durian packages for the past three years in Hong Kong, knowing how much Hongkongers love good durians. This year’s durian tour promotion is also an opportunity to create awareness about the Visit Malaysia Year 2014 campaign,” said Baizuri Baharum, Malaysia Tourism Promotion Board director in Hong Kong.

The success of the durian tour has also sparked the interest of other Hong Kong travel agents such as Morning Star, Wincastle, Miramar and Wing On Travel to offer similar tour packages to Malaysia, he added.

Regarded by many people in Southeast Asia as the “king of fruits”, the durian is distinctive for its large size, strong odour, and formidable thorn-covered husk. Some people regard the durian as pleasantly fragrant;, while others find the aroma overpowering and revolting. The smell evokes reactions from deep appreciation to intense disgust, and has been described variously as almonds, rotten onions, turpentine, raw sewage. The persistence of its odour has led to the fruit’s banishment from certain hotels and public transportation in southeast Asia.

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