Malaysia’s new attraction: Durian tourism

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Malaysia’s New Attraction: Durian TourismMalaysia, well known as a country with delicious durian fruits, now plans to go big on durian tourism, Deputy Agriculture and Agro-based Industries Minister Sim Tze Tzin said, according to The Star. He added that this will be done with the cooperation of the Tourism, Arts and Culture Ministry (Motac).

“Together with Motac, we want to push for durian tourism, starting mid-year. Rather than just exporting, we want tourists to come here and visit farms,” he said.

“We also urge farmers across the country to upgrade their farms and invest in agro-tourism facilities, such as building chalets and resorts, and offer packages to attract tourists to taste fresh durians in their farms,” Sim said, adding that the durian promotion will be part of this year’s and next year’s Visit Malaysia campaigns.

Sim also urged durian farmers and traders to comply with the standards of the General Administration of China Customs following a meeting with his Chinese counterpart.

Sim said as durians in Malaysia are touted the best in the world, he wants exports stepped up to China.

“We urge durian industry players to be ready and upgrade their farms to increase supply,” he said.

Asked if the price of durians will skyrocket with the increased in demand, Sim said it was unlikely to occur if there is sufficient supply.

“I don’t think prices will go up if more trees are planted and production is increased. If there is a demand, more people will invest,” he said.

“If want to capitalise on durians, we need to produce more durian downstream products such as durian ice creams, durian cakes, durian coffee, durian pizzas or even durian bak kut teh [a Malaysian pork rib dish cooked in broth] to get the best value of them,” he noted.

Meanwhile, travel agents are serving up durian tours to lure more Chinese tourists during the fruiting season of the king of fruits in Malaysia. Travel agencies in China have also come up with tour packages, including eco-tourism destinations, to woo durian lovers.

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Reading Time: 2 minutes

Malaysia, well known as a country with delicious durian fruits, now plans to go big on durian tourism, Deputy Agriculture and Agro-based Industries Minister Sim Tze Tzin said, according to The Star. He added that this will be done with the cooperation of the Tourism, Arts and Culture Ministry (Motac).

Reading Time: 2 minutes

Malaysia’s New Attraction: Durian TourismMalaysia, well known as a country with delicious durian fruits, now plans to go big on durian tourism, Deputy Agriculture and Agro-based Industries Minister Sim Tze Tzin said, according to The Star. He added that this will be done with the cooperation of the Tourism, Arts and Culture Ministry (Motac).

“Together with Motac, we want to push for durian tourism, starting mid-year. Rather than just exporting, we want tourists to come here and visit farms,” he said.

“We also urge farmers across the country to upgrade their farms and invest in agro-tourism facilities, such as building chalets and resorts, and offer packages to attract tourists to taste fresh durians in their farms,” Sim said, adding that the durian promotion will be part of this year’s and next year’s Visit Malaysia campaigns.

Sim also urged durian farmers and traders to comply with the standards of the General Administration of China Customs following a meeting with his Chinese counterpart.

Sim said as durians in Malaysia are touted the best in the world, he wants exports stepped up to China.

“We urge durian industry players to be ready and upgrade their farms to increase supply,” he said.

Asked if the price of durians will skyrocket with the increased in demand, Sim said it was unlikely to occur if there is sufficient supply.

“I don’t think prices will go up if more trees are planted and production is increased. If there is a demand, more people will invest,” he said.

“If want to capitalise on durians, we need to produce more durian downstream products such as durian ice creams, durian cakes, durian coffee, durian pizzas or even durian bak kut teh [a Malaysian pork rib dish cooked in broth] to get the best value of them,” he noted.

Meanwhile, travel agents are serving up durian tours to lure more Chinese tourists during the fruiting season of the king of fruits in Malaysia. Travel agencies in China have also come up with tour packages, including eco-tourism destinations, to woo durian lovers.

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