Mekong tourism forum kicks off

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Tourism magnet: Wat Phat Luang in Vientiane, Laos.

The Mekong Tourism Forum 2012, a joint conference of tourism authorities and agencies from the Greater Mekong Subregion comprising Cambodia, Laos, Myanmar, Thailand, Vietnam and China’s Yunnan Province, will take place in Chiang Rai, Thailand, on June 13th and 14th. This year’s forum will address the theme, ’20/20 Vision: Building on Two Decades of GMS Cooperation,’ the organisers said.

The main focus will be to assess the challenges of human resources, pro-poor sustainable tourism, subregional product development and marketing for the next 20 years. Speakers will deliver an assessment of what progress has – and has not – been accomplished by the countries and donors such as the Asian Development Bank. The grouping united in 1992 to build the Greater Mekong Subregion as a single tourism destination.

The region is collectively targeting 52 million international tourist arrivals and $53 billion in subregional tourism revenue by 2015. There were 10 million arrivals in 1995, rising to 35 million in 2011.

“A great deal has been achieved,” said Mekong Tourism Coordinating Office, Executive Director, Mason Florence.

“Multi-country holidays are now common in the region, but we still need to reduce red tape, increase cross-border flows and boost sustainable tourism in rural areas where incomes are still too low,” he said.

Tourists surveyed in the six countries say that the friendly people are one of the area’s most important assets. The forum will assess how the attraction, retention, training and development of the Mekong workforce has progressed and what needs to be done.

Participants will address the recent changes in Myanmar and the impact of ASEAN Economic Cooperation, due in 2015. There will be a session on how private and public sector tourism operators in the region can better leverage the shift to electronic distribution, social media, and mobile.

“Anyone with a stake in the future of tourism in the region should be at the forum,” said Florence.

The Mekong Tourism Forum 2012 will take place at the Dusit Island Resort Hotel in Chiang Rai, a city which celebrates its 750th anniversary this year.

Click here for Inside Investor’s newest Special Country Report on Myanmar

 

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Reading Time: 2 minutes

Tourism magnet: Wat Phat Luang in Vientiane, Laos.

The Mekong Tourism Forum 2012, a joint conference of tourism authorities and agencies from the Greater Mekong Subregion comprising Cambodia, Laos, Myanmar, Thailand, Vietnam and China’s Yunnan Province, will take place in Chiang Rai, Thailand, on June 13th and 14th. This year’s forum will address the theme, ’20/20 Vision: Building on Two Decades of GMS Cooperation,’ the organisers said.

Reading Time: 2 minutes

Tourism magnet: Wat Phat Luang in Vientiane, Laos.

The Mekong Tourism Forum 2012, a joint conference of tourism authorities and agencies from the Greater Mekong Subregion comprising Cambodia, Laos, Myanmar, Thailand, Vietnam and China’s Yunnan Province, will take place in Chiang Rai, Thailand, on June 13th and 14th. This year’s forum will address the theme, ’20/20 Vision: Building on Two Decades of GMS Cooperation,’ the organisers said.

The main focus will be to assess the challenges of human resources, pro-poor sustainable tourism, subregional product development and marketing for the next 20 years. Speakers will deliver an assessment of what progress has – and has not – been accomplished by the countries and donors such as the Asian Development Bank. The grouping united in 1992 to build the Greater Mekong Subregion as a single tourism destination.

The region is collectively targeting 52 million international tourist arrivals and $53 billion in subregional tourism revenue by 2015. There were 10 million arrivals in 1995, rising to 35 million in 2011.

“A great deal has been achieved,” said Mekong Tourism Coordinating Office, Executive Director, Mason Florence.

“Multi-country holidays are now common in the region, but we still need to reduce red tape, increase cross-border flows and boost sustainable tourism in rural areas where incomes are still too low,” he said.

Tourists surveyed in the six countries say that the friendly people are one of the area’s most important assets. The forum will assess how the attraction, retention, training and development of the Mekong workforce has progressed and what needs to be done.

Participants will address the recent changes in Myanmar and the impact of ASEAN Economic Cooperation, due in 2015. There will be a session on how private and public sector tourism operators in the region can better leverage the shift to electronic distribution, social media, and mobile.

“Anyone with a stake in the future of tourism in the region should be at the forum,” said Florence.

The Mekong Tourism Forum 2012 will take place at the Dusit Island Resort Hotel in Chiang Rai, a city which celebrates its 750th anniversary this year.

Click here for Inside Investor’s newest Special Country Report on Myanmar

 

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