Melia Hotels International targets Asia for growth

SolMeliaHotelMelia Hotels International, one of the largest hotel chains in the world as well as the leading hotel group in the Spanish market in both leisure and business, has said it is targeting Asian and American markets for expansion.

By Mariana Angela Garcia

Vice President of Business Development for Melia Hotels International, Maria Zarraluqui said on February 10, 2013 in an interview with Spanish news agency EFE that the company’s main engines of growth are Asia and the Amercas, although the Spanish and European markets remain important as well.

Currently the hotel chain operates  350 hotels in 35 countries on 4 continents under the brands Meliá, Gran Meliá, ME by Meliá, Paradisus, Innside by Meliá, TRYP by Wyndham, Sol Hotels y Club Meliá.

As for Asia, the chain has seen great results as it has doubled its portfolio in just two years in the region and hopes to have a minimum of at least 30 hotels  over a period of three years. The main locations for expansion in Asia include China, Vietnam, Cambodia, Thailand and the Philippines.

“Thanks to a consistent international growth plan, supported by strong brands and a model based on management contracts and variable leases, we added a hotel every three weeks in 2012, with 80 per cent of the rooms outside Spain. The company expects to keep up this rate of growth in 2013, and has managed to strengthen its position in international markets which already produce more than 80% of our operating profit,” said Melia Hotels International CEO, Gabriel Escarrer.