Muslim Malaysians stockpiling for Ramadan

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Seventy per cent of Muslim shoppers in Peninsular Malaysia stockpile non-perishable household and food goods for the holy month of Ramadan, a recent survey conducted by Nielsen revealed, while 50 per cent of respondents stockpile a month prior.

Hypermarkets and supermarkets prove to be the most attractive to Muslim Malaysian consumers because of accessibility and ongoing promotional offers.

This can especially be said for consumers aged 20 to 39 in central Malaysia, where the convenience of retail outlets has led to 48 per cent of Muslims stocking up on goods, compared to 41 per cent in the north, 39 per cent in the east and 26 per cent in the south.

Consumers are also attune to seeking out bargains. According to the survey, “Malaysians are the second most prolific promotion-seekers in the Asia-Pacific, and three out of five respondents said they bought items on discount.”

Stocking was the most active between July and August of last year, with staple goods such as rice, cooking oil and stocks, and seasoning and sauces being the most popular.

The spike in stockpiling goods is seen as a reaction to try and ebb rising cost of living and food commodities. Because nine out of 10 Muslims consumers prefer cooking at home during the holiday season, food items such as frozen food packs also see increased sales.

A number of other food items also experienced higher sales, such as baby food items, non-alcoholic beverages, cooking appliances, cooking are, and personal and homecare products.

 

 

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Reading Time: 2 minutes

Seventy per cent of Muslim shoppers in Peninsular Malaysia stockpile non-perishable household and food goods for the holy month of Ramadan, a recent survey conducted by Nielsen revealed, while 50 per cent of respondents stockpile a month prior.

Reading Time: 2 minutes

Seventy per cent of Muslim shoppers in Peninsular Malaysia stockpile non-perishable household and food goods for the holy month of Ramadan, a recent survey conducted by Nielsen revealed, while 50 per cent of respondents stockpile a month prior.

Hypermarkets and supermarkets prove to be the most attractive to Muslim Malaysian consumers because of accessibility and ongoing promotional offers.

This can especially be said for consumers aged 20 to 39 in central Malaysia, where the convenience of retail outlets has led to 48 per cent of Muslims stocking up on goods, compared to 41 per cent in the north, 39 per cent in the east and 26 per cent in the south.

Consumers are also attune to seeking out bargains. According to the survey, “Malaysians are the second most prolific promotion-seekers in the Asia-Pacific, and three out of five respondents said they bought items on discount.”

Stocking was the most active between July and August of last year, with staple goods such as rice, cooking oil and stocks, and seasoning and sauces being the most popular.

The spike in stockpiling goods is seen as a reaction to try and ebb rising cost of living and food commodities. Because nine out of 10 Muslims consumers prefer cooking at home during the holiday season, food items such as frozen food packs also see increased sales.

A number of other food items also experienced higher sales, such as baby food items, non-alcoholic beverages, cooking appliances, cooking are, and personal and homecare products.

 

 

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