Newscorp invest more in Rotana Media

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Rupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed.

Arabic-language programming sees significantly lower advertising revenue than other markets, and News Corp is sure to want to tap into this.  They hope to replicate their pay-TV business model in the Middle East with great success.   The latest purchase of shares amounts to US$35 million.

 

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Reading Time: 1 minute

Rupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed.

Reading Time: 1 minute

Rupert Murdoch’s News Corp has decided to purchase an additional 5.42% stake in Rotana Media, Saudi Arabia and the Gulf Coast region’s largest media corporation.  The purchase is a result of a clause in their contract to purchase an initial 9.09% stake in the company, and they still could option another 5% if they choose.  Rotana offers “a big potential market out there, with a large community with a single language” and a youthful market craving interesting content, according to industry analyst Matthew Reed.

Arabic-language programming sees significantly lower advertising revenue than other markets, and News Corp is sure to want to tap into this.  They hope to replicate their pay-TV business model in the Middle East with great success.   The latest purchase of shares amounts to US$35 million.

 

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