Red Bull and Aabar Investments discuss potential partnership

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Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull’s corporate projects and Abu Dhabi,” according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership.

One of Aabar’s holdings, Falcon Private Bank, announced recently that they would sponsor part of Red Bull’s Italian Formula One team.  Aabar also itself owns a 40% stake in the Mercedes GP F1 team, so both companies have a strong presence in the world of European car racing.  Both companies also deny that the talks were directly related to Formula One.

 

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Reading Time: 1 minute

Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull’s corporate projects and Abu Dhabi,” according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership.

Reading Time: 1 minute

Abu Dhabi’s government-backed investment company, Aabar Investments, is in talks with energy drink giant Red Bull to collaborate on “possible joint activities between Red Bull’s corporate projects and Abu Dhabi,” according to Aabar.  Red Bull, based in Austria, is known for its large presence in advertizing and sponsorships in the sports and extreme sports industries, and speculation abounds that it might be a sports-related partnership.

One of Aabar’s holdings, Falcon Private Bank, announced recently that they would sponsor part of Red Bull’s Italian Formula One team.  Aabar also itself owns a 40% stake in the Mercedes GP F1 team, so both companies have a strong presence in the world of European car racing.  Both companies also deny that the talks were directly related to Formula One.

 

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