Red Bull sued for $85 million as man dies after drinking a can

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Red bull drinkingRed Bull, the energy drink maker co-owned by Thailand’s Yoovidhya family and Austrian businessman Dietrich Mateschitz, is facing a lawsuit of no less than $85 million after a man from Brooklyn, New York, died shortly after consuming a can of the energy drink known in Thailand under the name Krating Daeng.

Cory Terry, 33, died from a heart attack  in 2011 after downing a Red Bull during a basketball game, and now his relatives are suing the company for $85 million, the New York Daily News reported.

The family’s lawyer, Ilya Novofastovsky, said Red Bull has “extra stimulants that make it different than a cup of coffee” and are “more dangerous than what Red Bull lets on.”

The lawsuit cites nine allegedly Red-Bull related fatalities worldwide, and the US Food and Drug administration has said that energy drinks have been linked to 18 deaths and 13,000 hospital visits, according to a 2009 study.

Red Bull declined to comment on the case, but a spokeswoman said that the company has sold 35 billion cans in 165 countries “because health authorities across the world have concluded that Red Bull Energy Drink is safe to consume.”

Red Bull was initially introduced by Chaleo Yoovidhya, a self-made Thai billionaire who founded T.C. Pharmaceuticals and in 1976 launched a drink called Krating Daeng in Thailand, which means Red Bull in English. It was inspired by the tonic drink Lipovitan of Japan, which prime ingredient is taurine, an organic acid that is also used in pharmaceutical applications, and became popular among Thai truck drivers and labourers.

In 1984 the company Red Bull was co-founded by Dietrich Mateschitz, an Austrian entrepreneur, who turned Red Bull into a global brand. After visiting Thailand in 1982 Mateschitz had discovered that Krating Daeng helped cure his jet lag.

Red Bull GmbH was founded by each partner investing $500,000 of savings and taking a stake in the new company. Chaleo and Dietrich each held a 49 per cent share of the new company. They gave the remaining 2 per cent to Chaleo’s son Chalerm, but it was agreed that Mateschitz would run the company. The product was first launched in 1987 in Austria as a carbonated version, since expanding all over the world and has made both majority owners billionaires.

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Reading Time: 2 minutes

Red Bull, the energy drink maker co-owned by Thailand’s Yoovidhya family and Austrian businessman Dietrich Mateschitz, is facing a lawsuit of no less than $85 million after a man from Brooklyn, New York, died shortly after consuming a can of the energy drink known in Thailand under the name Krating Daeng.

Reading Time: 2 minutes

Red bull drinkingRed Bull, the energy drink maker co-owned by Thailand’s Yoovidhya family and Austrian businessman Dietrich Mateschitz, is facing a lawsuit of no less than $85 million after a man from Brooklyn, New York, died shortly after consuming a can of the energy drink known in Thailand under the name Krating Daeng.

Cory Terry, 33, died from a heart attack  in 2011 after downing a Red Bull during a basketball game, and now his relatives are suing the company for $85 million, the New York Daily News reported.

The family’s lawyer, Ilya Novofastovsky, said Red Bull has “extra stimulants that make it different than a cup of coffee” and are “more dangerous than what Red Bull lets on.”

The lawsuit cites nine allegedly Red-Bull related fatalities worldwide, and the US Food and Drug administration has said that energy drinks have been linked to 18 deaths and 13,000 hospital visits, according to a 2009 study.

Red Bull declined to comment on the case, but a spokeswoman said that the company has sold 35 billion cans in 165 countries “because health authorities across the world have concluded that Red Bull Energy Drink is safe to consume.”

Red Bull was initially introduced by Chaleo Yoovidhya, a self-made Thai billionaire who founded T.C. Pharmaceuticals and in 1976 launched a drink called Krating Daeng in Thailand, which means Red Bull in English. It was inspired by the tonic drink Lipovitan of Japan, which prime ingredient is taurine, an organic acid that is also used in pharmaceutical applications, and became popular among Thai truck drivers and labourers.

In 1984 the company Red Bull was co-founded by Dietrich Mateschitz, an Austrian entrepreneur, who turned Red Bull into a global brand. After visiting Thailand in 1982 Mateschitz had discovered that Krating Daeng helped cure his jet lag.

Red Bull GmbH was founded by each partner investing $500,000 of savings and taking a stake in the new company. Chaleo and Dietrich each held a 49 per cent share of the new company. They gave the remaining 2 per cent to Chaleo’s son Chalerm, but it was agreed that Mateschitz would run the company. The product was first launched in 1987 in Austria as a carbonated version, since expanding all over the world and has made both majority owners billionaires.

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