Silicon Valley firm eyes ASEAN start-ups

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BootstrapAccelerator_AsiaBootstrapAccelerator Asia, a newly launched company with backing from Silicon Valley investors, is eyeing to enter partnerships in Southeast Asia through mentoring and funding “early stage efficient start-ups” in the region.

The company has been formed in a joint venture  between Kuala Lumpur-based MAD Incubator Sdn Bhd, Malaysia’s largest private incubator firm, and BootstrapLabs, a seed and venture capital fund based in Redwood City, California.

BootstrapAccelerator Asia, which has its base also in Kuala Lumpur, offers a 12-months programme aimed at early-stage start-ups in the region, particularly those that use the distribution of the web and cloud infrastructure. Selected start-ups will receive more than $35,000 in grants and perks, with the most promising prospects eligible to take part in the Bootstrap Lab ‘Silicon Valley FastTrack’ programme, while relocation to the US is also an option.

The company says it will “assist aspiring entrepreneurs flush out and validate their ideas” while assembling a team capable of executing and thinkering with potential business models. An incubation period of three to six months is then focused on customer development and minimum viable products, and in the acceleration phase of six to nine months the focus will be on product and market fit, growth, monetisation and partnerships.

“Our partnership with BootstrapLabs creates a different offering than other Silicon Valley accelerators operating in Southeast Asia. By combining aspects of the local culture and disposition with Silicon Valley execution we are creating the accelerator model of the future,” said MAD Incubator founder and CEO Andrew Wong in a statement at the launch.

BootstrapLabs started in 2009 and has already helped some non-US startups to grow, such as Audiodraft and Zerply. Judging by those and other incubatees, Southeast Asian start-ups might want to think less about simple, consumer-oriented apps, and focus on more complex and perhaps enterprise-oriented business visions.

Nicolai Wadstrom, founder of BootStrapLabs, said he is targeting a $50 million fund to make “seed-plus” investments into early-stage startups with a focus on Asia.

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Reading Time: 2 minutes

BootstrapAccelerator Asia, a newly launched company with backing from Silicon Valley investors, is eyeing to enter partnerships in Southeast Asia through mentoring and funding “early stage efficient start-ups” in the region.

Reading Time: 2 minutes

BootstrapAccelerator_AsiaBootstrapAccelerator Asia, a newly launched company with backing from Silicon Valley investors, is eyeing to enter partnerships in Southeast Asia through mentoring and funding “early stage efficient start-ups” in the region.

The company has been formed in a joint venture  between Kuala Lumpur-based MAD Incubator Sdn Bhd, Malaysia’s largest private incubator firm, and BootstrapLabs, a seed and venture capital fund based in Redwood City, California.

BootstrapAccelerator Asia, which has its base also in Kuala Lumpur, offers a 12-months programme aimed at early-stage start-ups in the region, particularly those that use the distribution of the web and cloud infrastructure. Selected start-ups will receive more than $35,000 in grants and perks, with the most promising prospects eligible to take part in the Bootstrap Lab ‘Silicon Valley FastTrack’ programme, while relocation to the US is also an option.

The company says it will “assist aspiring entrepreneurs flush out and validate their ideas” while assembling a team capable of executing and thinkering with potential business models. An incubation period of three to six months is then focused on customer development and minimum viable products, and in the acceleration phase of six to nine months the focus will be on product and market fit, growth, monetisation and partnerships.

“Our partnership with BootstrapLabs creates a different offering than other Silicon Valley accelerators operating in Southeast Asia. By combining aspects of the local culture and disposition with Silicon Valley execution we are creating the accelerator model of the future,” said MAD Incubator founder and CEO Andrew Wong in a statement at the launch.

BootstrapLabs started in 2009 and has already helped some non-US startups to grow, such as Audiodraft and Zerply. Judging by those and other incubatees, Southeast Asian start-ups might want to think less about simple, consumer-oriented apps, and focus on more complex and perhaps enterprise-oriented business visions.

Nicolai Wadstrom, founder of BootStrapLabs, said he is targeting a $50 million fund to make “seed-plus” investments into early-stage startups with a focus on Asia.

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