Sina Weibo in expansion mode in ASEAN

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WeiboValued at $6 billion and with over 60 million active users (though mostly in China), Chinese microblog service Sina Weibo has recently set up base in Southeast Asia to tackle Chinese speaking audiences in Singapore and Indonesia.

Currently, Southeast Asia makes up 25 per cent of Weibo’s overall overseas market. Main users are overseas mainlanders in the region, as well as overseas Taiwanese and Malaysians in Singapore. The latter destination has favourable tax policies for Sina Weibo, a solid talent pool and government grants as factors that made it a natural choice for Sina Weibo to grow out from China, the company says.

Indonesia, meanwhile, has a large population with about seven million Chinese. Sina Weibo intends to set up an office in Indonesia in December 2013.

As for localisation, Sina Weibo provides a landing page with news and content for local users. It has also set up a travel platform that encourages users to share their travel experiences on Sina Weibo. In two months time, 300 million users have actively participated in this campaign. The result is that various hotels, airlines and restaurants have been able to provide prizes, which helps companies build up their image.

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Reading Time: 1 minute

Valued at $6 billion and with over 60 million active users (though mostly in China), Chinese microblog service Sina Weibo has recently set up base in Southeast Asia to tackle Chinese speaking audiences in Singapore and Indonesia.

Reading Time: 1 minute

WeiboValued at $6 billion and with over 60 million active users (though mostly in China), Chinese microblog service Sina Weibo has recently set up base in Southeast Asia to tackle Chinese speaking audiences in Singapore and Indonesia.

Currently, Southeast Asia makes up 25 per cent of Weibo’s overall overseas market. Main users are overseas mainlanders in the region, as well as overseas Taiwanese and Malaysians in Singapore. The latter destination has favourable tax policies for Sina Weibo, a solid talent pool and government grants as factors that made it a natural choice for Sina Weibo to grow out from China, the company says.

Indonesia, meanwhile, has a large population with about seven million Chinese. Sina Weibo intends to set up an office in Indonesia in December 2013.

As for localisation, Sina Weibo provides a landing page with news and content for local users. It has also set up a travel platform that encourages users to share their travel experiences on Sina Weibo. In two months time, 300 million users have actively participated in this campaign. The result is that various hotels, airlines and restaurants have been able to provide prizes, which helps companies build up their image.

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