Sina Weibo starts Southeast Asia expansion

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WeiboThe popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries.

In Singapore, Sina Weibo already has 1.5 million registered users, of whom 800,000 are daily active users. The firm hopes to attract brands and merchants to sign up and enter the Chinese market. Weibo will also experiment with location-based data and mobile payments in the 2 countries, something it has only previously done in China. Weibo allows users to make purchases using its Weibo Wallet, a service similar to PayPal but only available in China.

Eventually Sina Weibo hopes to reach 1,5 million daily users and 2 million registered users in Singapore. No projection for Indonesia was given, a country that has an estimated 53 million Internet users.

Sina Weibo it is one of the most popular sites in China, in use by well over 30 per cent of Internet users, with a market penetration similar to what Twitter has established in the USA. It had 503 million registered users as of December 2012.

The service is available in Chinese, but the site also has versions catering to users from Hong Kong and Taiwan. Its iPhone and iPad application have English language options.

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Reading Time: 1 minute

The popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries.

Reading Time: 1 minute

WeiboThe popular Chinese microblogging website Sina Weibo, often seen as a Chinese hybrid of Twitter and Facebook, has launched a company called Trend Media to expand to Singapore and Indonesia, targeting the huge Chinese community in these countries.

In Singapore, Sina Weibo already has 1.5 million registered users, of whom 800,000 are daily active users. The firm hopes to attract brands and merchants to sign up and enter the Chinese market. Weibo will also experiment with location-based data and mobile payments in the 2 countries, something it has only previously done in China. Weibo allows users to make purchases using its Weibo Wallet, a service similar to PayPal but only available in China.

Eventually Sina Weibo hopes to reach 1,5 million daily users and 2 million registered users in Singapore. No projection for Indonesia was given, a country that has an estimated 53 million Internet users.

Sina Weibo it is one of the most popular sites in China, in use by well over 30 per cent of Internet users, with a market penetration similar to what Twitter has established in the USA. It had 503 million registered users as of December 2012.

The service is available in Chinese, but the site also has versions catering to users from Hong Kong and Taiwan. Its iPhone and iPad application have English language options.

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