Singapore, China big burger business for Jollibee

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20090209JollibeeChix
Jollibee’s signature “chickenjoy” meal

Philippine food and beverage conglomerate Jollibee Food Corporation’s first Singapore outlet is turning out to be a cash cow. The store, which opened in the city-state on March 12 to a crowd of mostly overseas Filipinos, has quickly become the homegrown Philippine brand’s top-performing outlet globally, welcoming 35,000 customers in the first week of operation alone.

The larger-than-average outlet located in Lucky Plaza on Singapore’s iconic Orchard Road saw “sales performance exceed expectations,” Dennis Flores, Jollibee’s vice-president for international operations said earlier in July.

According to Flores, who did not report the exact earnings for the outlet thus far, the craving for Jollibee’s signature fast food meals, such as “chickenjoy” and “yum burger,” is not limited to overseas Filipinos; 40 per cent of the weekday lunch crowd is local Singaporeans.

Meanwhile, while the Singapore venture has been experiencing long queues since its opening, Jollibee has made an official announcement to further penetrate the China market with an additional 100 outlets by 2014.

Jollibee currently operates 400 stores in China, which is the Philippine food giant’s fastest growing market, leading overall growth with 27.1 per cent sales increase during the first quarter of 2013.

Jollibee’s next top markets for the first quarter were Southeast Asia and the Middle East at 23.8 per cent, Philippines at 10.3 per cent and the US 9.2 per cent.

Beijing saw the opening of Jollibee’s China headquarters in 2009, as well as a food-processing center in Anhui province.

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Reading Time: 1 minute

Jollibee’s signature “chickenjoy” meal

Philippine food and beverage conglomerate Jollibee Food Corporation’s first Singapore outlet is turning out to be a cash cow. The store, which opened in the city-state on March 12 to a crowd of mostly overseas Filipinos, has quickly become the homegrown Philippine brand’s top-performing outlet globally, welcoming 35,000 customers in the first week of operation alone.

Reading Time: 1 minute

20090209JollibeeChix
Jollibee’s signature “chickenjoy” meal

Philippine food and beverage conglomerate Jollibee Food Corporation’s first Singapore outlet is turning out to be a cash cow. The store, which opened in the city-state on March 12 to a crowd of mostly overseas Filipinos, has quickly become the homegrown Philippine brand’s top-performing outlet globally, welcoming 35,000 customers in the first week of operation alone.

The larger-than-average outlet located in Lucky Plaza on Singapore’s iconic Orchard Road saw “sales performance exceed expectations,” Dennis Flores, Jollibee’s vice-president for international operations said earlier in July.

According to Flores, who did not report the exact earnings for the outlet thus far, the craving for Jollibee’s signature fast food meals, such as “chickenjoy” and “yum burger,” is not limited to overseas Filipinos; 40 per cent of the weekday lunch crowd is local Singaporeans.

Meanwhile, while the Singapore venture has been experiencing long queues since its opening, Jollibee has made an official announcement to further penetrate the China market with an additional 100 outlets by 2014.

Jollibee currently operates 400 stores in China, which is the Philippine food giant’s fastest growing market, leading overall growth with 27.1 per cent sales increase during the first quarter of 2013.

Jollibee’s next top markets for the first quarter were Southeast Asia and the Middle East at 23.8 per cent, Philippines at 10.3 per cent and the US 9.2 per cent.

Beijing saw the opening of Jollibee’s China headquarters in 2009, as well as a food-processing center in Anhui province.

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