Singapore gets first taste of Jollibee

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Jollibee girl
Jollibee, most recognisable through its mascot, has finally expanded to Singapore

The Philippines’ popular fast food chain, Jollibee, most recognisable by its iconic bumblebee, opened its first outlet in Singapore on March 12.

The first branch on the island opened in Lucky Plaza to a large crowd of mostly Filipino expatriates, who associate the fast food with home.

“Jollibee is part of every Filipino’s childhood,” an early-bird customer told local media.

Earnings from Jollibee Food Corp (JFC) rose 15.7 per cent in 2013, but were largely tempered by outlet closures in the US and China.

Sales from Jollibee chains in the Philippines grew 10.3 per cent last year, while those from overseas rose at a faster pace of 21.7 percent.

This was led by the 27.1 per cent growth in China, followed by the 23.8 expansion of operations in Southeast Asia and the Middle East, and the 9.2 per cent in the US, said JFC Chairman and CEO Tony Tan Caktiong.

JFC has gotten head nodes from Philippine officials for jump starting supply chains in the country’s underdeveloped manufacturing industry.

“Jollibee has reached out to vegetable farmers and educated them to grow what kinds of tomato they want and how to plant them,” Philppine Secretary of Finance Cesar Purisima said at the Euromoney Philippine Investment Forum held on March 12, giving an example of the company’s grassroots initiatives.

JFC also supports local farmers with financing and logistics.

Founded in 1978, Jollibee is the largest restaurant chain in the Philippines and has over 92 outlets worldwide, mostly in countries with a large Filipino community, including the US, Qatar and the UAE.

 

 

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Reading Time: 2 minutes

Jollibee, most recognisable through its mascot, has finally expanded to Singapore

The Philippines’ popular fast food chain, Jollibee, most recognisable by its iconic bumblebee, opened its first outlet in Singapore on March 12.

Reading Time: 2 minutes

Jollibee girl
Jollibee, most recognisable through its mascot, has finally expanded to Singapore

The Philippines’ popular fast food chain, Jollibee, most recognisable by its iconic bumblebee, opened its first outlet in Singapore on March 12.

The first branch on the island opened in Lucky Plaza to a large crowd of mostly Filipino expatriates, who associate the fast food with home.

“Jollibee is part of every Filipino’s childhood,” an early-bird customer told local media.

Earnings from Jollibee Food Corp (JFC) rose 15.7 per cent in 2013, but were largely tempered by outlet closures in the US and China.

Sales from Jollibee chains in the Philippines grew 10.3 per cent last year, while those from overseas rose at a faster pace of 21.7 percent.

This was led by the 27.1 per cent growth in China, followed by the 23.8 expansion of operations in Southeast Asia and the Middle East, and the 9.2 per cent in the US, said JFC Chairman and CEO Tony Tan Caktiong.

JFC has gotten head nodes from Philippine officials for jump starting supply chains in the country’s underdeveloped manufacturing industry.

“Jollibee has reached out to vegetable farmers and educated them to grow what kinds of tomato they want and how to plant them,” Philppine Secretary of Finance Cesar Purisima said at the Euromoney Philippine Investment Forum held on March 12, giving an example of the company’s grassroots initiatives.

JFC also supports local farmers with financing and logistics.

Founded in 1978, Jollibee is the largest restaurant chain in the Philippines and has over 92 outlets worldwide, mostly in countries with a large Filipino community, including the US, Qatar and the UAE.

 

 

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