Singapore Tourism video gets a comedic response (videos)

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DurianThe latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense.

STB eventually decided to remove the video from its YouTube channel because “it was not resonating well with audiences,” according to the board’s executive director for communications, Oliver Chong. It had previously run on television in the Philippines.

However, a series of comedic imitations are proving that the city-state’s creative spirit is alive and well. Among them, a pop song version, a thriller version and a new overdub (see below) have reached a similar popularity on Youtube.

Some are are quite well made and even the STB has taken them with good humor.

“We have found some of the responses and spoofs that have been shared online to be creative and clever,” Chong said. At the end, the publicity for the video was probably better than expected.

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Reading Time: 1 minute

The latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense.

Reading Time: 1 minute

DurianThe latest promotion video of the Singapore Tourism Board (STB), that was aimed at young Filipino tourists to visit the city state, but backfired due to its cheesy storyline and poor acting and attracted lots of ridicule among a global audience, has now unleashed creative energy in a comedic sense.

STB eventually decided to remove the video from its YouTube channel because “it was not resonating well with audiences,” according to the board’s executive director for communications, Oliver Chong. It had previously run on television in the Philippines.

However, a series of comedic imitations are proving that the city-state’s creative spirit is alive and well. Among them, a pop song version, a thriller version and a new overdub (see below) have reached a similar popularity on Youtube.

Some are are quite well made and even the STB has taken them with good humor.

“We have found some of the responses and spoofs that have been shared online to be creative and clever,” Chong said. At the end, the publicity for the video was probably better than expected.

Bonus track:

Do you like this post?
  • Fascinated
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