Survey: Asia-Pacific’s homegrown brands growing to regional giants

Reading Time: 2 minutes
Kratindeang
A street billboard advertising for the Thai version of Red Bull in Malaysia

A new ranking by market researcher Nielsen and marketing network Campaign Asia Pacific, called Asia’s Top 1000 brands and released last week, gave insights in what the most favoured brands in 13 Asia-Pacific countries surveyed are.

The list showed that South Korea’s Samsung leads the top 10 list where it is followed by international brands Sony, Nestle, Apple, Panasonic, Nike, LG, Canon, Chanel and adidas. The results of the survey are based on an online survey among consumers in 13 key regional markets, namely Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. It is not a ranking by brand value in monetary terms, but in terms of brand perception by consumers. The survey is seen as the biggest and most influential of its kind.

The survey spans over 14 major categories, which are beverages, financial services, automobile, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care, and expands to 73 subcategories and also includes local and regional Asian brands. To win a place in the ranking, the latter have to compete against all international brands which place most of them at the lower ranks, but some of them have seemingly gaining ground.

AirAsia
AirAsia is Asia-Pacific’s best regional brand, according to Campaign Asia

Best regional brand in Asia-Pacific , according to the list, it Malaysia-headquartered low-cost carrier AirAsia on rank 34. Among other highly favoured brands are Thailand’s energy drink brand Red Bull on rank 118, and Singapore Airlines on rank 136.

Other regional East and Southeast Asian brands improved, for example among them Vietnam Airlines, which surged 87 places to 555, Philippine fast food chain Jollibee which jumped almost 60 places to rank 533, Japan’s SoftBank that climbed 74 spots to 452, or and China’s Mengniu Dairy made a respectable leap of more than 100 places up in the ranking to 652. Indonesia’s Garuda ranks 407, a staggering 138 spots up compared to 2014, Philippine Airlines climbed 124 spots to rank 510.

“This looks like the start of Asia’s brands growing from local heroes into regional giants and eventually onto multinational status,” said Jason Wincuinas, Managing Editor at Campaign Asia-Pacific.

On the other hand, established brand Singapore Airlines was down 20 spots, showing the largest decline in this year’s survey. However, it was not the only full-service carrier in the report to suffer, with Emirates dropping nine places to 243 and Hong Kong’s Cathay Pacific sliding 22 spots to 180. AirAsia remains the top overall airline brand in the region, occupied that spot every year since overtaking Singapore Airlines back in 2010. Second ranks Australia’s Jetstar.

Including AirAsia, Malaysia contributed 26 brands to the list. Among the country’s best valued are Shangri-La Hotels (133), Jimmy Choo (271), Maybank (397), Malaysia Airlines (508), Petronas (511) and CIMB Bank (856).
In Thailand, top brands on the list were – apart from Red Bull – Thai Airways (191), food brand Mama (377), pet food brand Me-O, which shot up from 709 to 583, telecom providers DTAC (496) and AIS (623), retailer Big C (248) and Cafe Amazon (609), the only Thai restaurant brand on the list.

Among the top homegrown brands in Vietnam are Vinamilk (547) and Mobifone (654), while Indonesia is represented, among others, by Telkomsel (540), Indosat (740), oil and gas giant Pertamina (409) and Bank Mandiri (758).

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid

Reading Time: 2 minutes

A street billboard advertising for the Thai version of Red Bull in Malaysia

A new ranking by market researcher Nielsen and marketing network Campaign Asia Pacific, called Asia’s Top 1000 brands and released last week, gave insights in what the most favoured brands in 13 Asia-Pacific countries surveyed are.

Reading Time: 2 minutes

Kratindeang
A street billboard advertising for the Thai version of Red Bull in Malaysia

A new ranking by market researcher Nielsen and marketing network Campaign Asia Pacific, called Asia’s Top 1000 brands and released last week, gave insights in what the most favoured brands in 13 Asia-Pacific countries surveyed are.

The list showed that South Korea’s Samsung leads the top 10 list where it is followed by international brands Sony, Nestle, Apple, Panasonic, Nike, LG, Canon, Chanel and adidas. The results of the survey are based on an online survey among consumers in 13 key regional markets, namely Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. It is not a ranking by brand value in monetary terms, but in terms of brand perception by consumers. The survey is seen as the biggest and most influential of its kind.

The survey spans over 14 major categories, which are beverages, financial services, automobile, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care, and expands to 73 subcategories and also includes local and regional Asian brands. To win a place in the ranking, the latter have to compete against all international brands which place most of them at the lower ranks, but some of them have seemingly gaining ground.

AirAsia
AirAsia is Asia-Pacific’s best regional brand, according to Campaign Asia

Best regional brand in Asia-Pacific , according to the list, it Malaysia-headquartered low-cost carrier AirAsia on rank 34. Among other highly favoured brands are Thailand’s energy drink brand Red Bull on rank 118, and Singapore Airlines on rank 136.

Other regional East and Southeast Asian brands improved, for example among them Vietnam Airlines, which surged 87 places to 555, Philippine fast food chain Jollibee which jumped almost 60 places to rank 533, Japan’s SoftBank that climbed 74 spots to 452, or and China’s Mengniu Dairy made a respectable leap of more than 100 places up in the ranking to 652. Indonesia’s Garuda ranks 407, a staggering 138 spots up compared to 2014, Philippine Airlines climbed 124 spots to rank 510.

“This looks like the start of Asia’s brands growing from local heroes into regional giants and eventually onto multinational status,” said Jason Wincuinas, Managing Editor at Campaign Asia-Pacific.

On the other hand, established brand Singapore Airlines was down 20 spots, showing the largest decline in this year’s survey. However, it was not the only full-service carrier in the report to suffer, with Emirates dropping nine places to 243 and Hong Kong’s Cathay Pacific sliding 22 spots to 180. AirAsia remains the top overall airline brand in the region, occupied that spot every year since overtaking Singapore Airlines back in 2010. Second ranks Australia’s Jetstar.

Including AirAsia, Malaysia contributed 26 brands to the list. Among the country’s best valued are Shangri-La Hotels (133), Jimmy Choo (271), Maybank (397), Malaysia Airlines (508), Petronas (511) and CIMB Bank (856).
In Thailand, top brands on the list were – apart from Red Bull – Thai Airways (191), food brand Mama (377), pet food brand Me-O, which shot up from 709 to 583, telecom providers DTAC (496) and AIS (623), retailer Big C (248) and Cafe Amazon (609), the only Thai restaurant brand on the list.

Among the top homegrown brands in Vietnam are Vinamilk (547) and Mobifone (654), while Indonesia is represented, among others, by Telkomsel (540), Indosat (740), oil and gas giant Pertamina (409) and Bank Mandiri (758).

Do you like this post?
  • Fascinated
  • Happy
  • Sad
  • Angry
  • Bored
  • Afraid