Suzuki plans doubling of capacity at Thai plant

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Suzuki MotorsSome good news from Thailand: To help drive its expansion in Southeast Asia, Suzuki Motor will double the annual production capacity at its Thai factory to 100,000 vehicles in 2104. While the Japanese automaker has a strong presence in the Indian market, it has lagged behind rivals in moving into Southeast Asia.

Suzuki opened the plant, its first in Thailand, in Rayong province in March 2012. It currently makes 50,000 Swift 1.2-liter compact cars a year, priced at Bt470,000 baht ($14,600) each. By investing an additional $50 million, the company said it will add facilities to accommodate the production of a new compact vehicle.

With an engine displacement of 1 liter, the new vehicle will boast highly competitive features, superior fuel economy and low prices, according to the firm. It will draw on the weight reduction and other technologies used in the Alto mini-car, which is sold in Japan. Prices have yet to be set but will likely in the same range as such leading competitors as the Nissan March and Mitsubishi Mirage.

Auto sales in Thailand last year totaled roughly 1.5 million units, with Suzuki’s share coming to only about 2 per cent. In the six major economies in ASEAN, combined car sales last year came to 3.48 million units, roughly the same volume as in India. The figure grew 33 per cent on the year, the sharpest among the world’s key markets. Suzuki plans to sell 2.7 million cars globally in the year through March, with Asia accounting for 1.63 million units, or 60 per cent of the total.

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Reading Time: 1 minute

Some good news from Thailand: To help drive its expansion in Southeast Asia, Suzuki Motor will double the annual production capacity at its Thai factory to 100,000 vehicles in 2104. While the Japanese automaker has a strong presence in the Indian market, it has lagged behind rivals in moving into Southeast Asia.

Reading Time: 1 minute

Suzuki MotorsSome good news from Thailand: To help drive its expansion in Southeast Asia, Suzuki Motor will double the annual production capacity at its Thai factory to 100,000 vehicles in 2104. While the Japanese automaker has a strong presence in the Indian market, it has lagged behind rivals in moving into Southeast Asia.

Suzuki opened the plant, its first in Thailand, in Rayong province in March 2012. It currently makes 50,000 Swift 1.2-liter compact cars a year, priced at Bt470,000 baht ($14,600) each. By investing an additional $50 million, the company said it will add facilities to accommodate the production of a new compact vehicle.

With an engine displacement of 1 liter, the new vehicle will boast highly competitive features, superior fuel economy and low prices, according to the firm. It will draw on the weight reduction and other technologies used in the Alto mini-car, which is sold in Japan. Prices have yet to be set but will likely in the same range as such leading competitors as the Nissan March and Mitsubishi Mirage.

Auto sales in Thailand last year totaled roughly 1.5 million units, with Suzuki’s share coming to only about 2 per cent. In the six major economies in ASEAN, combined car sales last year came to 3.48 million units, roughly the same volume as in India. The figure grew 33 per cent on the year, the sharpest among the world’s key markets. Suzuki plans to sell 2.7 million cars globally in the year through March, with Asia accounting for 1.63 million units, or 60 per cent of the total.

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