Taxi-booking apps arrive in the Philippines

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EasyTaxiTaxi-booking apps have spread like wildfire in Southeast Asia and are now catching on in the Philippines. Rocket Internet, a German startup incubator, announced on August 21 that it is launching its Easy Taxi booking service in the country, available on iOS, Android and Blackberry.

Easy Taxi started in Brazil in 2011. It has since spread to 41 cities, been downloaded over 1.5 million times, and registered 45,000 drivers on its network. In June, Rocket Internet secured $15 million in funding for its global expansion. It is already established in Malaysia and South Korea, and plans to launch in Thailand and Hong Kong soon, as well as in the Philippines.

But Easy Taxi is not the first taxi-booking app to launch in the Philippines. That distinction goes to GrabTaxi, by Malaysian startup MyTeksi, which launched in the Philippines in July. GrabTaxi charges a $1.60 fee on top of the metered rate, and more than 1,000 taxi drivers have already signed up.

The Easy Taxi app is easy to use. Once downloaded, customers must input their address and indicate a landmark nearby. Once the connection with an available taxi is made, customers receive a confirmation message including the driver’s name, photo, car model, and license plate number. They also have the option to monitor the taxi’s progress towards them on a real time map. Easy Taxi charges the same rate as GrabTaxi, $1.60 per use.

Aside from charging the exact same rate, Easy Taxi is very much like GrabTaxi, and the two services are already engaged in a fierce competition for customers. According to SGE.io, an online news service dedicated to the Southeast Asia startup and entrepreneurship scene, rumours are circulating that Easy Taxi staff are approaching GrabTaxi drivers, attempting to persuade them to make the switch, and even helping them delete the GrabTaxi service from their phones. Easy Taxi has denied these rumours. At the same time, according to SGE.io, “the MyTeksi software for taxi drivers is able to scan the phone for the Easy Taxi app and would prompt users to uninstall it if found.”

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Reading Time: 2 minutes

Taxi-booking apps have spread like wildfire in Southeast Asia and are now catching on in the Philippines. Rocket Internet, a German startup incubator, announced on August 21 that it is launching its Easy Taxi booking service in the country, available on iOS, Android and Blackberry.

Reading Time: 2 minutes

EasyTaxiTaxi-booking apps have spread like wildfire in Southeast Asia and are now catching on in the Philippines. Rocket Internet, a German startup incubator, announced on August 21 that it is launching its Easy Taxi booking service in the country, available on iOS, Android and Blackberry.

Easy Taxi started in Brazil in 2011. It has since spread to 41 cities, been downloaded over 1.5 million times, and registered 45,000 drivers on its network. In June, Rocket Internet secured $15 million in funding for its global expansion. It is already established in Malaysia and South Korea, and plans to launch in Thailand and Hong Kong soon, as well as in the Philippines.

But Easy Taxi is not the first taxi-booking app to launch in the Philippines. That distinction goes to GrabTaxi, by Malaysian startup MyTeksi, which launched in the Philippines in July. GrabTaxi charges a $1.60 fee on top of the metered rate, and more than 1,000 taxi drivers have already signed up.

The Easy Taxi app is easy to use. Once downloaded, customers must input their address and indicate a landmark nearby. Once the connection with an available taxi is made, customers receive a confirmation message including the driver’s name, photo, car model, and license plate number. They also have the option to monitor the taxi’s progress towards them on a real time map. Easy Taxi charges the same rate as GrabTaxi, $1.60 per use.

Aside from charging the exact same rate, Easy Taxi is very much like GrabTaxi, and the two services are already engaged in a fierce competition for customers. According to SGE.io, an online news service dedicated to the Southeast Asia startup and entrepreneurship scene, rumours are circulating that Easy Taxi staff are approaching GrabTaxi drivers, attempting to persuade them to make the switch, and even helping them delete the GrabTaxi service from their phones. Easy Taxi has denied these rumours. At the same time, according to SGE.io, “the MyTeksi software for taxi drivers is able to scan the phone for the Easy Taxi app and would prompt users to uninstall it if found.”

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