Thailand expects 1 million MICE visitors in 2013

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IMPACT forum
The Impact convention complex in northern Bangkok

The Thailand Convention and Exhibition Bureau in a statement on July 1 said it expects the number of business visitors in the meeting, events, conferences and events (MICE) sector to increase by 10 to 15 per cent in 2013 over the 900,ooo that came in 2012.

This will create some $2.83 billion in revenue after $2.54 billion in 2012, the bureau added, which accounted for some 9 per cent of the total tourism earnings. Its forecast came after the launch of its new initiative ‘Thailand: Connecting Asia’s Diversity of Dynamic Destinations’, which will look to boost business travel to the country by promoting its “world-class events infrastructure and facilities, its variety of vibrant cities and its recreation for business events”.

“Thailand is putting itself on the global map as a top ranked business event destination in the region,” the bureau said. Bangkok, Pattaya, Chiang Mai, Phuket and Khon Kaen will be promoted as “official business events cities” in the country.

Thailand’s biggest source markets for MICE tourists are India, China, Singapore, Japan and Malaysia, accounting for 65 per cent of all business events in 2012.

In fact, Thailand has well equipped and large conference venues, but some critics say that transport infrastructure could be better. While the popular Queen Sirikit Exhibition Center in eastern Bangkok is well situated and has its own subway station, the largest venue, the Impact conference and convention complex in the northern district of Muang Thong Thani, where all the big and important fairs are being held, is hard to reach from the city center because no public transport apart from minibuses that are hard to find for foreigners goes there, and it can take a 1 hour taxi ride during peak traffic to reach the location.

 

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Reading Time: 2 minutes

The Impact convention complex in northern Bangkok

The Thailand Convention and Exhibition Bureau in a statement on July 1 said it expects the number of business visitors in the meeting, events, conferences and events (MICE) sector to increase by 10 to 15 per cent in 2013 over the 900,ooo that came in 2012.

Reading Time: 2 minutes

IMPACT forum
The Impact convention complex in northern Bangkok

The Thailand Convention and Exhibition Bureau in a statement on July 1 said it expects the number of business visitors in the meeting, events, conferences and events (MICE) sector to increase by 10 to 15 per cent in 2013 over the 900,ooo that came in 2012.

This will create some $2.83 billion in revenue after $2.54 billion in 2012, the bureau added, which accounted for some 9 per cent of the total tourism earnings. Its forecast came after the launch of its new initiative ‘Thailand: Connecting Asia’s Diversity of Dynamic Destinations’, which will look to boost business travel to the country by promoting its “world-class events infrastructure and facilities, its variety of vibrant cities and its recreation for business events”.

“Thailand is putting itself on the global map as a top ranked business event destination in the region,” the bureau said. Bangkok, Pattaya, Chiang Mai, Phuket and Khon Kaen will be promoted as “official business events cities” in the country.

Thailand’s biggest source markets for MICE tourists are India, China, Singapore, Japan and Malaysia, accounting for 65 per cent of all business events in 2012.

In fact, Thailand has well equipped and large conference venues, but some critics say that transport infrastructure could be better. While the popular Queen Sirikit Exhibition Center in eastern Bangkok is well situated and has its own subway station, the largest venue, the Impact conference and convention complex in the northern district of Muang Thong Thani, where all the big and important fairs are being held, is hard to reach from the city center because no public transport apart from minibuses that are hard to find for foreigners goes there, and it can take a 1 hour taxi ride during peak traffic to reach the location.

 

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